JUPITER, Fla. -- National Golf Foundation welcomes the Navy Golf Program as a new client of NGF's Voice-of-Customer Operating Model (VOCOM). The Navy Golf Program operates thirty-eight 18-hole and 9-hole facilities on naval bases worldwide. The US Navy will be the second branch of the Armed Forces joining the US Air Force to benefit from VOCOM.

NGF provides clients with an operational model that provides the voice-of-customer intelligence to make the right strategic decisions and improve their market position. More than 700 course operators have used NGF's Voice-of-Customer Operating Model to build golfer loyalty, increase revenues, grow market share and improve marketing efficiency.

Current Voice-of-Customer clients include management companies such as KemperSports, Marriott Golf, OB Sports and Honours Golf; municipal golf operators such as Montgomery County Revenue Authority; and independently run facilities such as Pasatiempo Golf Club.

To learn more about how NGF can help your facility, contact Ben Fowler at 561-354-1628.

About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.

Contact: Ben Fowler, bfowler@ngf.org
561-744-6006