NEW YORK -- To the delight of women golfers everywhere, PinksandGreens.com, an online shop and community for women who love golf, officially launched today. Featuring chic, fashionable golf apparel in a boutique environment, the PinksandGreens.com website is destined to become a favorite resource for women that want to look good on and off the course.

PinksandGreens was founded by ardent golfer Allison Dorst to fulfill a void in the women's golf apparel market. Tired of the slightly masculine clothing found in pro-shops or browsing online sporting goods stores to find flattering pieces, Allison created a web destination that offers stylish women's golf apparel in a fun, interactive shopping environment. The product is shot on active models and is shown from multiple angles, giving you a true understanding of the fit and fabric. Customer ratings and feedback will further help you find pieces that will flatter as well as compliment your game.

"Over the years, I have found most women's golf clothing to be masculine and unflattering. Who wants to dress like their dad while out on the course? When I stumbled upon a cute golf shop, I stocked up, knowing that there was a good chance I wouldn't find anything similar again." said Allison Dorst, founder, PinksandGreens.com. "I have searched the market to find the hottest women's golf fashions that will make PinksandGreens shoppers feel confident and fashionable. We wanted to create a shopping experience similar to that of your favorite boutiques, a user-friendly destination where you can discover golf brands that allow women to look chic on and off the links."

As part of the website, Allison is also creating a PinksandGreens community, connecting women around the country who love the sport. Key to this community is The Back Nine blog, where women can trade ideas, get useful golf tips, discover new fashion ideas and upload pictures. Visitors can sign up for a newsletter to receive product updates, upcoming events and other useful tips and news; golf groups can work with Allison's team to put their logos on various products. As the community grows, you will be able to link up with other women in your area, find great deals on vacations or clinics, hear about new research and classes- next thing you know you'll be running late to your tee time because you just can't tear yourself away!

About Pinks and Greens
PinksandGreens is an online boutique and community for women that love golf. Featuring chic, fashionable golf apparel in a boutique environment, as well community features such as customer ratings, newsletters and The Back Nine blog, the PinksandGreens.com website is a favorite resource for women that want to look good on and off the course. Visit us online at www.pinksandgreens.com; we look forward to hearing from you!

Contact: PinksandGreens
Allison Dorst, (646) 383-6012
Allison@pinksandgreens.com