Sun City Center, Fla. – Nov. 2, 2004 – Ben Sutton Golf School, the nation's longest-running, largest golf instruction destination based just south of Tampa, has announced that Ashley Sutton has been named to the position of Hospitality Liaison.

Sutton - a veteran of the food and beverage industry - will coordinate culinary and entertainment events between the golf school, the Sun City Inn, and other outside restaurant and accommodation entities. Her responsibilities will include enhancing the school's cocktail party experience through expanded food and beverage offerings, developing additional evening entertainment options, and improving breakfast, lunch and dinner menus.

"Ashley brings considerable talent and energy to a position that is vital to the continued success of the school," says Dick Sutton, president of Ben Sutton Golf School. "First-class hospitality has been a trademark of the Ben Sutton Golf School for the past 35 years. When people talk about what separates us from other golf schools, they talk about the instruction and they talk about the good times they have away from the lesson tee."

Sutton will also be responsible for bolstering student accommodations at the recently updated Sun City Inn. Short term plans call for upgrades to linens, coffee makers, televisions and other amenities, as well as the onsite putting and chipping green. The Inn is the host location of the school's evening cocktail parties, where the "Ben Sutton Beat the Pro" putting contests have become the stuff of legend among former students.

Founded in 1969 by Ben Sutton, the school is celebrating its 35th Anniversary and its 30th year in the same location 20 miles south of Tampa. In recognition of the milestone, Ben Sutton Golf School has launched two new, targeted instruction programs - "For Women Only" and the "Players School."

Both programs are available in three and five-day formats. The "For Women Only" Program provides a comfortable, non-intimidating learning environment for beginners and slightly more experienced women golfers for overall game improvement.

The "Players School" Program is for students with handicaps of 20-and-under who want instruction at the state-of-the-art practice facility in the morning and intensified on-course playing lessons with their instructor in the afternoon. Unlike run-of-the-mill golf schools that limit pupils to the practice range, the "Players School" Program promotes a theory-to-practice concept by emulating actual playing conditions and situations.

Ben Sutton Golf School was founded in 1969 to provide students of all ages and abilities with the highest quality teaching professionals, equipment, and facilities in order to reach their full potential. Recognized as the only true-destination golf school in America, tens of thousands of golfers from all reaches of the U.S. and around the world - including heads of states, royalty and dignitaries; professional athletes; Tour players; movie, music and TV stars; politicians; corporate executives and entrepreneurs - have learned under the school's real conditions.

Ben Sutton is the only golf school in the world where "instruction is the focus of the entire facility" - not on the fringe of it. Male and female students of all ages and abilities "learn golf where they play golf" at the school's own 50-acre, nine-hole, configure-as-you-like-it golf course set up for optimal learning. Support instruction areas include a Short Game Center, 12,000-square-foot putting and chipping green and V-1 Digital swing analysis studios and Callaway Golf Custom Fitting Center. Students learn in actual playing conditions and situations, hitting real shots, from real tees, fairways, rough and bunkers, over and around water to real greens.

State-of-the-art technology is incorporated into one-on-one learning sessions, which emphasize course management, situational thinking, swing analysis and strategy (working within golfers' different physical specifications), and training. All instructors are PGA and LPGA accredited, priding themselves in mastering not only golf's subject matter but clearly communicating it to students in ways that are easy to understand and remember.

Three-, five- and seven-day sessions (36, 23 and 14 hours of instruction, respectively) boast an impressive 5-to-1 student-to-instructor ratio, are conducted all year long and start at $750 with lodging, meals and ground transportation included.