GRAFTON, Mass -- A revolution in golf equipment has begun
with the launch of Golf Research In Play (G.R.I.P.), a golf equipment
manufacturer and an online retailer dedicated to developing and offering the
finest quality golf clubs -- golf clubs that make the game easier to play, more
fun, and more affordable for the recreational golfer. Available through
www.gogrip.com, G.R.I.P.'s new, innovative golf club offerings include its
G.R.I.P. Hyper Steel Hybrids, G.R.I.P. CNC Milled Wedges and the G.R.I.P.
Sweetness" Putter.
As a result of extensive research, G.R.I.P. was established to meet the needs
of the "middle market" recreational golfers. These golfers desire
technologically advanced, well-constructed golf clubs that add to the
enjoyment of the game, while not being too expensive. They want to play
better golf and increase their enjoyment on the golf course as a result
of their club purchases.
"Through G.R.I.P.'s extensive research, we discovered an entire market of
recreational golfers who share a passion for golf and are highly interested in
new, affordable golf clubs that feature the latest designs and technology, but
do not want to break the bank with their club purchases. Until now,
this 'middle market' of golfers had been forgotten," said Michael Blair, director
of golf club development, G.R.I.P. "In response to their needs, we have
developed 100 percent original golf clubs made from superior materials that
are a fraction of the price of the current major golf brands."
G.R.I.P.'s new offerings include:
G.R.I.P. Hyper Steel Hybrids
The G.R.I.P. Hyper Steel Hybrids offer recreational golfers the distance of a
fairway wood and the accuracy of an iron. Made from a heat-treated, cast
steel, these hybrids are stronger than most golf clubs on the market. Hyper
Steel produces a unique solid "ting" sound on contact as the ball explodes off
the club face. In addition, these hybrids come pre-assembled with a heavy,
six-gram brass screw in the heel and a lighter, three-gram aluminum screw in
the toe for fade control and slice reduction.
Featuring the perfect amount of offset to give golfers additional forgiveness
and accuracy, the G.R.I.P. Hyper Steel Hybrids are technologically advanced,
easy to hit, fun to use and save strokes. Coming in four different lofts,
including 2H, 3H, 4H and 5H models, and featuring Uni-flex High Modulus
Graphite shafts, the MSRP for the G.R.I.P. Hyper Steel Hybrids is $69.95.
G.R.I.P. CNC Milled Wedges
To be launched in May 2006, G.R.I.P.'s CNC Milled Wedges are cast from 8620
mild carbon steel for a proper spin and an exceptionally soft feel on contact,
unlike the craftsmanship behind traditional standard stainless steel wedges.
These wedges feature unique milling gradient specifications to provide ideal
spin rates and feel around the greens for precision shot-making. As a result
of their design, each G.R.I.P. wedge makes it easier to address the ball, line
up shots and control ball trajectory. Available in 52° Gap Wedge, 56°
Sand/Fairway Wedge and 60° Lob Wedge models, and featuring a classic
teardrop wedge shape and True Temper Steel shafts, the MSRP for G.R.I.P.
CNC Milled Wedges is $49.95.
G.R.I.P. Sweetness Putter
The G.R.I.P. Sweetness Putter allows golfers to easily line up and aim putts
with its eye-catching, oversized, two-bar design. With a center aiming line
between its "Dual Tension Rods," golfers can visually align their putts and
produce a straight putting stroke.
The front and back of the Sweetness putter utilize reinforced weighting ports
for even weight distribution through the putting stroke and perfect balance
from set up to follow-through. In addition, Sweetness features a double
insert on the face of the club. The face's soft, CNC-milled aluminum center is
surrounded by a soft polymer for producing a smooth, true roll. The MSRP for
the G.R.I.P. Sweetness Putter is $69.95.
About G.R.I.P.
A revolution in golf equipment has been started by Golf Research In Play.
Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an
online retailer dedicated to developing and offering the finest quality golf
clubs -- golf clubs that make the game easier to play, more fun, and highly
affordable for the recreational golfer. Delivering the best in high-performance
golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-
year warranty against manufacturers defects for all of its golf clubs. For
more information and to order products, visit www.gogrip.com or call 1-800-
881-5774.
Contact:
Irene Savage
Golf Research In Play
508-963-1782
isavage@gogrip.com
