Golf News for Wednesday, April 8, 2009 | Events

ING Spring Conference announces holding a marketing workshop

LAKE MARY, Fla. -- Whether you are looking a new marketing concept, or for new markets for your products or services, or maybe just some time to brainstorm about marketing with your golf industry peers, then the 19th Annual ING Spring Conference has an educational workshop for you.

"New Markets & New Marketing Concepts" is a roundtable workshop that is scheduled for Monday, May 18 at the annual gathering of golf media and industry executives. The historical French Lick Resort in southern Indiana will host the ING May 17-21.

Anyone in the golf industry or media is invited to attend the conference, conducted by the non-profit International Network of Golf. Industry executives from companies large and small, and from every segment of the industry, will join golf media of all types at this annual gathering.

Regular pricing deadline is Friday, April 10. Prices rise dramatically for anyone registering after that date.

The marketing panel is comprised of several innovators in the golf industry. Elisa Caudet of Executive Golf International will share her expertise in creating marketing and brand awareness programs in international markets. She has over 10 years experience working in Latin America, Spain, Japan and South Africa.

Looking for an unusual concept? Entrepreneur Phil Bundy is utilizing social media in marketing himself as a budding PGA Tour player. Seeking sponsors to help fund the expenses of his quest to play on the PGA Tour, Bundy is utilizing twittering, podcasts, and other forms of social media to get his message out to prospects.

Joshua Jacobs mixed a passion for golf with a love for kids to create a successful concept called Total Golf Adventures. This after-school program is making a significant contribution to player development for golf as a private sector enterprise. In this session, learn about some of his marketing strategies.

There are several other educational panels, including "Utilizing The New Social Media," during which people already successful in this segment will share their expertise.

The educational aspect of ING Spring starts with motivational speaker, Bruce Boguski, who will deliver the keynote speech "Achieving the Impossible." He will also conduct a seminar geared toward business and golf competitions entitled "The Zone-Peak Performance Under Pressure." Boguski overcame paralysis from an accident to become a sports champion and nationally known speaker.
Other highlights from the upcoming conference:

1) The ever-popular One-On-One Appointment Show, a series of private meetings between exhibitors and media to open lines of communication, create unique promotional programs, gather story materials and build relationships.

2) The State Of The Industry Breakfast. Workers from different segments of the golf industry will lead discussions on the current state of the golf business, with the hope of creating solutions to lead individuals and companies back into a positive direction.

3) The Demo Lab will feature companies large and small displaying their latest equipment and training gear on the practice range and green.

4) The International Pairs World Qualifier. A two-player team that wins this 18-hole net points competition at the brand new Pete Dye Course at French Lick will represent ING and the USA in the International Pairs World Finals at Carnoustie in Scotland. Also, the second annual Durland Cup Scramble will be conducted.

5) The ING Fashion Show. ING members will take to the runway as models, sporting the latest and greatest fashions from some of the industry's top apparel companies.

6) Education and self-improvement programs galore.

Another terrific reason to attend this conference is the host site itself. French Lick
just completed a $500 million renovation, and is launching a highly anticipated Pete Dye-designed course around the conference. The resort also boasts a refurbished Donald Ross course and a nine-hole resort course, two world-class hotels, spa services, a casino and several outstanding restaurants.

Those interested in attending may do so by visiting and clicking on Spring Conference. An electronic registration process is available.

For more information on ING, call 407-328-0500, ext. 4.