Golf News for Monday, May 22, 2006 | Technology

Bushnell laser rangefinders find favor with 96% on LPGA Tour

OVERLAND PARK, Kan. (May 22, 2006) -- Bushnell Outdoor Products today revealed the results of a recent Darrell Survey report which found 96% of players on the LPGA Tour using electronic measuring devices use a Bushnell laser rangefinder to calculate distances during practice rounds. Regarded as the golf industry’s official equipment tracking authority, the Darrell Survey Company conducted its report during the Franklin American Mortgage Championship at Vanderbilt Legends Club in Franklin, Tennessee.

“From the onset our goal has been to manufacture a product that resonates with all types of golfers,” said Bushnell President Joe Messner. “This survey validates Bushnell’s leadership on the LPGA Tour. We take pride in knowing the world’s best players are using our technology.”
The most popular model used was the Bushnell PinSeeker 1500, a device that employs a unique selective targeting mode, allowing the user to quickly and easily acquire the distance to any object on the course with or without reflectors. The “PinSeeker” technology overcomes the challenge of inadvertently shooting background objects by locking in a target to provide accurate distances.

Unlike other products, the Bushnell laser rangefinders are ready for use right out of the box and capable of accurately measuring distances to objects, over hazards, distance to the bend in a dogleg or to a bunker with a simple aim and click.

For more information on Bushnell’s family of laser rangefinders, visit the company’s new website at www.bushnellgolf.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Browning Sports Optics®, Tasco®, Serengeti®, Bolle®, Michaels®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Blackwater Gear® and Butler Creek® brand names. For information about any of these brands or products, please contact the Public Relations Department at (913) 752-6105.