SALT LAKE CITY -- ruletwentyone, a new waterproof back pocket towel that was launched at the 2009 PGA Merchandise Show in Orlando, has announced it has successfully created a solution for golfers to put clean shots at their fingertips with a functional and fashionable product that has a social conscience.
The new ruletwentyone back pocket towel fuses an absorbent bamboo terry layer with a waterproof shell folded to conveniently fit into a golfer's back pocket - so it goes everywhere avid golfers go. Now, when golfers need a wet golf towel, they simply have to reach into their dry back pocket.
The towel is Made in the USA, providing an opportunity to not only stimulate a golfer's game, but also the economy. The hyper-absorbent bamboo terry layer is eco-friendly, providing both technical and earth-friendly benefits. Bamboo's key features make ruletwentyone's qualities anti-microbial, sustainable and the fibers' performance gets better with each machine wash. ruletwentyone is an affordable $19.95 making for an ideal Mother's Day, Father's Day or spring or summer gear gift.
Designed exclusively for avid golfers, ruletwentyone empowers consumers to focus on their putt, rather than on cleaning the ball. With plenty of surface area, golfers can clean the ball with one hand while reading their line. The bamboo terry stays wet for an entire round, meaning they'll always have a clean ball for clean rolls. While wet on one side, the soft-handed waterproof exterior keeps pockets dry. The stylish nature of the product enables it to stay within reach, tucking into a golfer's back pocket like a golf glove.
The product offers 9" of exposed bamboo as printable surface area, ideal for tournaments and marketing for a brand, course or giveaway. ruletwentyone exposure is constant, as it is always viewable by more than just the end-user, hanging out of golfer's back pockets.
"Being an avid golfer, it is so rewarding to share the benefits of having an R21 in my pocket," says Joe Borgenicht, CEO and founder of Rule Golf. "Our goal is for ruletwentyone to be a technical tool for everyone's game, bringing a natural, simple and mindless approach to cleaning the ball on the green. It's one less thing for golfers to worry about," he adds. "We envision ruletwentyone becoming a must-have household name in golf tools," says Borgenicht.
Give your readers a better game with a new tool that simply rules, ruletwentyone. For additional information, or to purchase online, visit: ruletwentyone.com.
For additional media information, including photos, samples and additional product information, contact Amy Yanda-Lee: amy@bohemepr.com, 303-325-3105.
About Rule Golf:
Rule Golf is dedicated to creating innovative golf tools that fit your game. The company launched ruletwentyone at the PGA Merchandise Show in Orlando in January, 2009. Rule Golf is dedicated to socially conscious product development both in sustainability and manufacturing. ruletwentyone is available online and at high-end resorts, pro-shops and golf retailers.
