JUPITER, Fla. -- National Golf Foundation (NGF) welcomes KemperSports as a renewing client of NGF's Voice-of-Customer Operating Model (VOCOM). KemperSports, which manages a broad portfolio of daily fee and municipal facilities, private clubs, and destination properties, has NGF's VOCOM on the ground at Harding Park, host of the 2009 Presidents Cup, and Chambers Bay, host of the 2010 U.S. Amateur and 2015 U.S. Open.
In 2008, seven of KemperSports' managed properties received NGF Customer Loyalty Awards: Sand Creek Station Golf Club, The Wilderness At Fortune Bay, Butterfield Trail Golf Course and Desert Willow Golf Course all received honors with the highest loyalty scores; and Falcon Ridge, The Links at Bodega Harbour and Crab Meadow Golf Course each received an award in the 'Most Improved Loyalty Score' category.
NGF provides clients with an operational model that provides the voice-of-customer intelligence to make the right strategic decisions and improve their market position. More than 700 course operators have used NGF's Voice-of-Customer Operating Model to build golfer loyalty, increase revenues, grow market share and improve marketing efficiency.
In addition to KemperSports, current Voice-of-Customer clients include management companies such as Marriott Golf, OB Sports and Honours Golf; municipal golf operators such as Montgomery County Revenue Authority; and independently run facilities such as Pasatiempo Golf Club.
To learn more about how NGF can help your facility, contact Ben Fowler at 561-354-1628 to learn how the Voice-of-Customer Operating Model can help you.
About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.
Contact: Ben Fowler, bfowler@ngf.org
561-744-6006
