DENVER -- Tehama, the line of high-end contemporary sportswear for men and women that was co-founded by Clint Eastwood and Nancy Haley, has announced the evolution of it's signature Hang'em Dry tech-performance with its spring and fall collections.
What makes Hang'em Dry so cool? Beyond being named after the classic film 'Hang'em High', it's the unexpected details that Tehama is famous for combined with superior moisture-wicking performance. It began five years ago as the most luxurious signature blend of pima cotton and micro-polyester in the marketplace. Today, it features anti-microbial technology, aerated back collar details and primo pattern work with custom argyle and crest elements. It just keeps getting better. For women, a highly tech-inspired polo is now dressed up ever so slightly with silver buttons. For men, it's the subtlety of a clean and innovative color-block and body map with a fresh printed argyle crest. The blend of the old with the new is what has taken Hang'em Dry to new heights.
"Season after season, our 'Hang 'em Dry products are in high demand," says Nancy Haley, CEO and co-founder of Tehama. "The key to its longstanding success is keeping it on the cutting edge by utilizing the best performance fabrics available in the marketplace." she adds.
Spring 09 features two Hang'em Dry groupings for men and two for women, while Fall 09 brings two groupings for men and one for women. Hang'em Dry is lightweight, moisture-wicking, antibacterial and features UPF 30+ protection. Fabrications include: 100% Polyester with Antimicrobial Finish, Pima Cotton/Micropolyester Blends, Combed Cotton/Micropolyester Blends, Woven Polyester/Spandex Blends and Cotton/Nylon Spandex Blends.
The color palettes cover the gamut for every golfer's taste and mood. From preppy and clean blues and green argyles and plaids to earthy hues, to bold sharp black and white color blocking and mosaic patterns, there is something for everyone.
NEW Hang 'em Dry featured items:
-Men's Quickdraw Printed Argyle & Crest Polo in Anchor Blue: MSRP: $68
-Women's Short Sleeve Argyle Print Polo with Stitched Rakers in White: MSRP: $64
For additional information surrounding Hang'em Dry and the spring or fall 2009 fashion collections, please contact: Amy Yanda-Lee: amy@bohemepr.com or 303-325-3105.
TEHAMA, a Native American word that means "abundance of nature," is a line of high-end, contemporary men's and women's sportswear. Founded in 1997, TEHAMA has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report's "Best Apparel Brands" top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores such as Nordstrom.
