CITY OF INDUSTRY, Calif. -- Hireko Golf announced the arrival of the new Dynacraft Avatar XMOI Driver. The design aim was to create a driver that possessed the highest degree of forgiveness.

"Before it came to the final approved version this model went through several - and I mean several transformations," states Technical Director Jeff Summitt. "The goal was to make this project the highest moment of inertia (MOI) design we had to date. In the early part of summer '08, we finally produced a prototype head which had a MOI of over 5400g-cm2."

"We spent valuable time obtaining feedback from various golfers. Truthfully, not one of those testing the heads felt the higher MOI produced any more accuracy than our latest design, in fact the results may have shown more dispersion. What you may gain in the MOI, you compromise in other areas such as sound, feel and more importantly how it looked at address. With the suggestions we received from our panel we went back to the drawing board and implemented several changes. In the end, the Dynacraft Avatar XMOI Driver did not look like what was originally envisioned, but we ended up with an extremely forgiving, playable, visually appealing and yet still high MOI driver."

The Dynacraft Avatar XMOI Driver is available in RH 10.5 and 12 degrees and comes with a free headcover. It is available custom assembled online for $99.95 at HirekoGolf.com.

For over 26 years, Hireko Golf has served the golf industry through its direct mail, website and retail channels. Hireko and Hireko's technical expertise has produced over a dozen nationally recognized publications and the Dynamic Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Apollo, Hireko, Dynacraft, iBella, Power Play and Karma. Hireko specializes in manufacturing and designing custom golf clubs. For more information visit www.hirekogolf.com.

Contact: Rob Altomonte, 614-209-7405