Golf News for Thursday, February 12, 2009 | Media

LPGA Tour, GOLF CHANNEL agree to 10-Year, exclusive agreement

KAHUKU, Hawaii -- GOLF CHANNEL and the LPGA Tour have agreed to a historic, 10-year partnership that will make the network the exclusive cable home of the premier women’s professional golf tour beginning in 2010. The new agreement establishes the LPGA as the only stand-alone women’s professional sports association in the United States to receive a rights fee agreement for domestic broadcast coverage.

The joint announcement was made today by LPGA Commissioner Carolyn Bivens and GOLF CHANNEL President Page Thompson at the season-opening SBS Open at Turtle Bay in Hawaii.

Over the past 14 years, GOLF CHANNEL has televised a number of LPGA events, including exclusive coverage of The Solheim Cup since 2005 and McDonald’s LPGA Championship since 2006. The LPGA HealthSouth Disney Classic was the first domestic golf tournament televised by the network soon after launch in 1995.

As part of the new agreement, nearly all LPGA Tour events televised in the United States will be carried by GOLF CHANNEL, including the entire cable package.

GOLF CHANNEL will carry three- and four-round coverage of domestic events, including one major championship, and international feeds of LPGA global events, as well as early round coverage of events that will have weekend coverage on other networks. The network also will continue with exclusive rights to the biennial Solheim Cup, the marquee, international team competition pitting the United States against Europe.

"We are excited to announce this historic partnership with the GOLF CHANNEL that will, for the first time, provide the LPGA with an exclusive cable partner," said Bivens. "Our long-term goal has been to establish a consistent platform for LPGA viewership, improve the production quality of our telecasts and enhance the season-long promotion of our players and events. We were able to achieve this through our partnership with the GOLF CHANNEL. It’s an important day for our members, partners, GOLF CHANNEL viewers and golf fans across the country."

"We are big believers in the LPGA Tour and its talented, charismatic players, and look forward to working with the Tour to continue to grow its brand in the coming years," said Thompson.

In 2009, GOLF CHANNEL will televise competition from 12 LPGA Tour events, in addition to the McDonald's LPGA Championship, Presented by Coca-Cola, June 11-14, and The Solheim Cup, Aug. 17-23, from Rich Harvest Farms in Sugar Grove, Ill.

About GOLF CHANNEL:

GOLF CHANNEL(www.GolfChannel.com), co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), will be the exclusive cable home for all the world's major golf tours beginning in 2010. The network is available in more than 120 million homes worldwide through cable, satellite and wireless companies. GOLF CHANNEL features a programming schedule that includes more live golf coverage than all other networks combined, as well as news, instruction and original productions. In 2009, more than 2,100 hours and over 750 original hours will air in native HD featuring tournaments and all-new original series. In addition to more than 40 PGA TOUR events and at least 15 European Tour events, GOLF CHANNEL will air selected LPGA Tour stops, The Presidents Cup and The Solheim Cup in HD. The network became the exclusive cable home of the PGA TOUR in 2007, and televises part or all of every PGA TOUR event. In addition, the network is exclusive television home of the Nationwide Tour, European Tour and Canadian Tour, and the exclusive cable home of the Champions Tour. Also featured is a generous mix of other competition from the LPGA Tour, USGA, PGA of America, Asian Tour, PGA Tour of Australasia and Sunshine Tour of Southern Africa.

About the Ladies Professional Golf Association

The LPGA features a membership comprised of world-class LPGA Tour professionals and dedicated Teaching and Club Professionals (T&CP). Today's LPGA Tour features the most talented global group of professional athletes who, in 2009, will compete in a minimum of 30 official money events in 10 countries with total prize money of nearly $55 million. In addition to its dynamic Tour members, 1,200 certified LPGA T&CP members serve the golf industry in teaching, coaching and management positions, and oversee programs aimed at increasing the involvement of women, girls and youth in golf. The LPGA's Vision is to inspire, empower, educate and entertain by showcasing the best golf professionals in the world. Its Mission is to be a leader in the world of sports, to promote economic empowerment for all members, and to serve as role models on and off the course. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com.

Media contacts:

Dan Higgins, GOLF CHANNEL, (407) 355-4018, dhiggins@golfchannel.com

David Higdon, LPGA, (386) 843-0073, David.Higdon@lpga.com



 
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