Golf News for Friday, February 13, 2009 | Marketing

Datrek announces debut of '09 PGA Tour Season Pass Promotion

BRENTWOOD, Tenn. -- When the PGA Tour comes to town, watching the world's best players perform up close and in person is always a "must have" ticket for golfers. Datrek, the golf industry's market share leader in golf bags, is now offering free tickets to PGA Tour events around the country, with the introduction of the Datrek 2009 PGA Tour Season Pass Promotion.

The promotion enables golfers, who purchase specially marked Datrek golf bags at select retail locations nationwide, to receive a PGA Tour Season Pass, providing a free one-day admission to 17 selected PGA Tour events. This promotion runs through December 31, 2009. Both Datrek and Great Marketing Ideas, LLC, which publishes the PGA TOUR Season Pass, are Retail Licensing partners of the PGA Tour.

The upcoming PGA Tour tournaments featured in the promotion are:

AT&T Pebble Beach National Pro-Am
Feb. 9-15, 2009
Pebble Beach, CA

Mayakoba Golf Classic
Feb. 23-Mar. 1, 2009
Cancun, Mexico

The Honda Classic
Mar. 2-8, 2009
Palm Beach Gardens, FL

WGC-CA Championship
Mar. 9-15, 2009
Doral, FL

Puerto Rico Open
Mar. 9-15, 2009
Puerto Rico

Shell Houston Open
Mar. 30-Apr. 5, 2009
Houston, TX

Zurich Classic of New Orleans
Apr. 20-26, 2009
New Orleans, LA

THE PLAYERS Championship*
May 4-10, 2009
Ponte Vedra Beach, FL

Valero Texas Open
May 11-17, 2009
San Antonio, TX

Stanford St. Jude Championship
June 8-14, 2009
Memphis, TN

John Deere Classic
July 6-12, 2009
Silvis, IL

Buick Open
July 27-Aug. 2, 2009
Grand Blanc, MI

Legends Reno-Tahoe Open
Aug. 3-9, 2009
Reno, NV

WGC-Bridgestone Invitational
Aug. 3-9, 2009
Akron, OH

The Barclays
Aug. 24-30, 2009
Jersey City, NJ

THE TOUR Championship presented by Coca-Cola*
Sept. 21-27, 2009
Atlanta, GA

Viking Classic
Oct. 26-Nov.1, 2009
Madison, MS

* Practice rounds only

Datrek will mark select golf bag models with special PGA Tour Season Pass bag tags, which highlight the promotion and redemption details. Golfers purchasing a bag will mail in the receipt and redemption form and, in-turn, receive a PGA Tour Season Pass ticket booklet in 2-3 weeks. For more information on the Datrek 2009 PGA TOUR Season Pass Promotion, please visit www.forefrontgolf.com. For information on the individual PGA TOUR events please visit www.pgatour.com.

About Datrek
Datrek is owned by ForeFront Group, Inc., which owns the Burton, Datrek, Devant Sport Towels, Sir Christopher Hatton and Miller Golf Company brands and has been developing, marketing and customizing premium golf accessory products with brands dating to 1907. Its extensive product offerings include golf bags, travel covers, custom image dyed and embroidered golf towels, bag tags and many other golf accessories. It enjoys license or distribution agreements with major universities through the Collegiate Licensing Company, PGA TOUR, Champions Tour, PGA of America and the USGA. ForeFront Group services over 6,000 points of sales through multiple distribution channels including green grass, retail, national sporting goods and mass merchandise retail as well as the corporate, premium and advertising specialty markets. For more information on our product offerings visit us at www.forefrontgolf.com.

Contact:
Tiffany Kessler (tiffany@mastrocomm.com)
(732) 469-5700



 
Swing Fix