DENVER -- Tehama, the line of high-end contemporary sportswear for men and women that was co-founded by Clint Eastwood and Nancy Haley, announced the launch of its 2009 Fashion Collection at the PGA Merchandise Show in Orlando.

An expansion of Tehama Green with new technologies, exceptional premium additions and outstanding Hang'em Dry performance headline the Tehama Fall 2009 collection.

The Fall 2009 Tehama Luxury Performance collection continues to raise the bar with its signature details and sophistication, while maintaining the best in performance and eco-tech qualities. Being green is easy for the company, whose name is translated from the Native American meaning "Abundance of Nature." The Spring 2009 collection brings an expansion of these eco-collections with NEW Merino Wool and Minerale, while continuing to evolve its luxury fashion and stellar performance with Hang'em Dry moisture-wicking fabrication groupings.

"We are excited to present both the reputable Tehama standard along with new Tehama innovations," says Nancy Haley, CEO and co-founder of Tehama. "PGA attendees will feel an element of surprise with all of the unique details we are using to spice up our new fashion collection," she adds.

TEHAMA GREEN
The company is complementing its Bamboo, Cocona, Recycled Polyester, Vitamin C, Organic Cotton and eco-blends with Merino Wool, Minerale and Seacell.

MINERALE
With new TEHÀMA Minerale, the Carbon collections are complemented in a more clean fashion with solid white coloring. Minerale™ fabric features "performance from the earth," a natural technology™ derived from minerals, originally found in volcanic ash.

MERINO WOOL
Tehama's 'Merino Wool' - coined as "natures performance fabric" is now available in a skort for women. Merino is a super-fine wool fiber that creates a fabric laced with tiny air pockets, which efficiently trap air to keep the wearer warm in cold weather and cool in hot weather.

SEACELL
To complement the Vitamin C health benefits offered to the skin, Tehama is introducing Seacell garments. Seacell is a fabric made out of Lyocell (a 100% wood pulp fiber) and seaweed.

IT'S EASY BEING GREENER....
Other key GREEN garments include a Recycled Polyester Blend Nubby Jacket for women in Chalk with a beautiful one-of-a-kind serenity embroidery both on the front pocket and center back of the piece. Tehama has also updated its popular Vitamin C polos for men and women.

LUXURY-CHIC PREMIUM GROUPINGS FOR MEN AND WOMEN
It's those special details that set Tehama apart. Both the men's and womens' collections for Fall 2009 wholly embrace the luxury element with rich jewel-tone colors, super-lush fabrications and unexpected features such as trims, crests, custom argyles, one-of-a-kind motifs and cashmere blends.

HANG'EM DRY
Technically speaking, Tehama's popular Hang'em Dry groupings for men and women offer luxurious Pima cotton/polyester blends. Hang'em dry is lightweight, moisture-wicking, antibacterial and features UPF 30+ protection. Tehama prides itself on this supreme technology, with legendary items like the "Incredibles" Polos.

For additional information surrounding the new Fall 2009 fashion collection, please contact: Amy Yanda-Lee: amy@bohemepr.com or 303-325-3105.