CHARLOTTE, N.C. -- Lenny Lyons, principal at A Better Reality, Inc., of Bradenton, FL, has teamed up with Ad In The Hole USA to represent the company, and will be responsible for all sponsorship and marketing efforts in Florida's Tampa region.

"As a former creative service director of Clear Channel Communications in Sarasota, Lenny brings a wealth of experience with clients from Fort Myers to Tampa,' said Doug Malecki, CEO of Ad In The Hole-USA, in Charlotte, NC. "He knows this market. He knows what works for the businesses and he knows how to reach the upscale consumer."

Lyons joins Ad In The Hole-USA in an effort to build a Southwest and Central Florida sponsorship network utilizing ads in golf cups, a successful concept currently in use all over the globe and now available in the USA. As an advertising and marketing platform, Ad In The Hole-USA has quickly become a medium of choice by businesses coast to coast for targeting the golf marketplace and high-end consumers.

"Ad In The Hole USA is innovative, it's remarkable, it reaches a targeted, focused demographic, and it's extremely cost-effective. It's a no-brainer for a successful 2009 marketing plan, especially in today's tight economy," said Lyons. "Studies show Ad In The Hole has amazing recall rates and tremendous frequency in a completely uncluttered environment to reach the targeted consumer. The bottom line is, Ad In The Hole works."

A graduate of Northern Kentucky University, Lyons resides in Bradenton, FL. His love of the game of golf goes back to the days of his youth as a caddy at Oakland Hills Country Club, in Bloomfield Township, MI, the location of the 2008 PGA Championship.

For more information about Ad In The Hole, contact Lenny Lyons at (941) 526-9592; e-mail: lennylyons@aithusa.com or visit www.aithusa.com.

About Ad In The Hole - USA
AITH-USA is a new, unique, patented branding program based on the simple principle of placing an ad at the bottom of the cup of golf course holes. Since being introduced in the United States in the spring of 2008, golf clubs coast to coast have joined AITH-USA. Successful on 21 countries over the past ten years, this marketing medium is enabling many of the world's largest corporations, and small local businesses alike to successfully reach targeted upscale consumers with marketing campaigns as well as for tournament sponsorships. For more information about Ad In The Hole, call (980) 235-9898 or visit www.aithusa.com.

CONTACT:
Teddie O'Keefe
888-893-8334, ext 104
609-653-0403, ext 104
tokeefe@hospitalitygolfmarketing.com