GRAFTON, Mass. (May 8, 2006) -- Golf Research In Play (G.R.I.P.), a golf
equipment manufacturer and an online retailer dedicated to developing and
offering golf clubs that make the game easier to play, more fun, and more
affordable for the recreational golfer, today announced the availability of the
G.R.I.P. CNC Milled Wedges. Available through www.gogrip.com, G.R.I.P.'s
CNC Milled Wedges are cast from 8620 mild carbon steel for a proper spin and
an exceptionally soft feel on contact, unlike the craftsmanship behind
traditional standard stainless steel wedges.
Available in 52 degree Gap Wedge, 56 degree Sand/Fairway Wedge and 60
degree Lob Wedge models, these CNC Milled Wedges feature unique milling
gradient specifications to provide ideal spin rates and feel around the greens
for precision shot-making. As a result of their design and their classic
teardrop shape, each G.R.I.P. CNC Milled Wedge makes it easier to address
the ball, line up shots and control ball trajectory.
The G.R.I.P. men's wedges offer incredibly versatile, True Temper Steel shafts
for a traditional feel and a penetrating shot trajectory, and the G.R.I.P.
women's wedges use a low-torque, high-modulus graphite shaft that is
customized to complement the clubhead's unique characteristics. In addition,
each shaft is wrapped in an ultra-soft, all-weather polyurethane, two-piece
grip.
"G.R.I.P.'s extensive market research revealed the fact that more than 50
percent of golf shots are hit from inside 100 yards. Specifically, we
discovered that from inside 75 yards 52 degree Gap Wedges, 56 degree Sand
Wedges and 60 degree Lob Wedges are critical to a golfer's success," said
Michael Blair, director of golf club development, G.R.I.P. "In response to this
research and the demands of the recreational golfer, we have developed high-
performance, highly affordable wedges that are made from superior materials
to help the recreational golfer play better golf."
G.R.I.P.'s CNC Milled Wedge Offerings:
" G.R.I.P.'s 52 degree Gap Wedge (sometimes referred to as a "Scoring"
Wedge) closes the distance between a golfer's Sand Wedge and Pitching
Wedge. It can be used from a variety of lies, including fairways, rough and
sand. G.R.I.P. utilizes a specialized one-way (light-pressure) milling on the
face of the club to provide a standard spin for longer approach shots that will
help the ball to "bite" on the green.
" G.R.I.P.'s 56 degree Sand/Fairway Wedge allows a golfer to get out of the
sand with ease. It is also an outstanding performer from the rough and the
fairway. G.R.I.P. uses a one-way (medium-pressure) milling process on the
face of this wedge for extra spin and control, delivering exceptional accuracy
from a variety of lies.
" G.R.I.P.'s 60 degree Lob Wedge is used for shots requiring extraordinary
spin control. G.R.I.P. utilizes a highly specialized, two-way milling process on
the club face for the creation of high shots, with astounding spin, that
stop "dead" on the green. Through G.R.I.P.'s research, it has found that the
Lob Wedge is an essential club for clearing obstacles, including trees, and for
accurate approach shots on raised greens.
Pricing and Availability
The MSRP for the G.R.I.P. CNC Milled Wedges is $49.95. To purchase
G.R.I.P.'s wedges, please visit www.gogrip.com or call 1-800-881-5774.
About G.R.I.P.
A revolution in golf equipment has been started by Golf Research In Play.
Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an
online retailer dedicated to developing and offering the finest quality golf
clubs -- golf clubs that make the game easier to play, more fun, and highly
affordable for the recreational golfer. Delivering the best in high-performance
golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-
year warranty against manufacturers defects for all of its golf clubs. For
more information and to order products, visit www.gogrip.com or call 1-800-
881-5774.
Contact:
Irene Savage
Golf Research In Play
508-963-1782
isavage@gogrip.com
