CHARLOTTE, N.C. -- Ad In The Hole USA (AITH-USA) announces their participation in the PGA Show's Annual Outdoor Demo Day on Wednesday, January 28th. This outdoor event, as part of the 56th annual PGA Merchandise Show in Orlando Florida, the largest industry demo event in North America, is held at the Orange County National Golf Center and Lodge in Winter Garden, Florida.

A unique patented branding program, Ad In The Hole (AITH-USA) was introduced in the United States in 2008 after successfully sweeping 21 countries worldwide during the past 10 years. In today's tight-budget national economy, AITH-USA's unique advertising program arrived just in time for advertisers in the US, providing a cost-effective medium for high-end marketers to reach targeted upscale consumers as they weather the nation's current financial crisis, as well as a new revenue stream for golf courses

"For advertisers, Ad-In-The-Hole may be the most effective and inexpensive advertising medium in the nation that directly reaches upscale consumers," said Doug Malecki, CEO of Ad In The Hole-USA, in Charlotte, NC. "For golf courses, there is no risk. There is no investment and no extra labor. It is simply an new innovative revenue stream that they can surely use during the current economic decline, and all they have to do is sign up,"

Ad In The Hole will be a part of the first Outdoor New Product Preview and Demo area from 9am to 5pm in the vendor village of the 42-acre practice facility at Orange County National Golf Center. In addition to their location on Tee #2, the actual product can be seen in all holes being used for product demonstrations. For more information on Ad In The Hole, visit the website at www.aithusa.com.

Show Information

56th annual PGA Merchandise Show
Jan. 29-31, 2009
Orange County Convention Center
Orlando, Florida

Outdoor Demo day
January 28, 2009
Orange County National Golf Center and Lodge
Winter Garden, Florida

Shuttles will run from the Orange County Convention Center to OCN every 20 minutes beginning at 8:30am. Shuttle service is encouraged since parking is restricted.

About Ad In The Hole USA

Introduced in the U.S. in 2008, this successful worldwide program with more than 1,000 golf courses in nearly two dozen countries participating during the past 10 years has enabled many of the world's largest corporations, including Fortune 500 companies, to take advantage of its brand-building potential. Now spreading to golf courses coast-to-coast, advertisers are discovering AITH-USA, which at an average cost of $25 per thousand impressions (CPM) - is much less than traditional media. Comparatively, ad placements in the leading consumer lifestyle and business magazines average between $120 and $130 CPM.

Based on the simple principle of placing an ad at the bottom of the cup on each golf course hole, AITH-USA cannot be missed by golfers, who comprise an affluent, educated, decision-making market segment. According to Dr. Bruce Merrill, Director of Research for the Walter Cronkite Media Research Center at Arizona State University, AITH creates more than 50 ad impressions per round, per golfer, and a retention rate of the ad impression estimated at 91 percent. Important for American industries, it provides the means to remain very visibly in the marketplace, specifically targeted as a very cost efficient investment.

CONTACT:
Teddie O'Keefe
888-893-8334, ext 104
609-653-0403, ext 104
tokeefe@hospitalitygolfmarketing.com