Golf News for Tuesday, January 6, 2009 | Equipment

Fujikura introduces their new Motore F1 Series shafts for '09

VISTA, Calif. -- Fujikura is introducing the new Motore F1 Series for 2009.

The Motore F1 Series shafts feature Fujikura's proprietary and proven H.I.T. which stores more energy during the downswing and releases the energy just before impact while maintaining the shaft and club's stability. The result is greater distance and accuracy in all clubs. Motore's "smart" shaping of the tip enables these benefits while minimizing weight, allowing the tip end to accelerate faster than conventional tips.

"Our excellent 2008 performance across all Tours, especially our eighth consecutive year being the #1 Wood Shaft Brand on the PGA Tour, gives us confidence that our new product introduction of the Motore F1 Series in 2009 will help us not only maintain, but grow and solidify our expanding leadership position," says Dave Schnider President/COO of Fujikura. "Motore means 'Engine' in Italian and we believe this is a very fitting name as the shaft has been recognized as the engine of the golf club."

"We've been working extensively on the design platform for the Motore F1 for quite awhile," says Alex Dee, Fujikura's Vice President of Engineering. "Working with tour professionals and within our own Fit-On Academy, we have created this truly revolutionary shaft, reinforcing our superior technology and performance."

"We're excited to introduce the Motore F1 Series line in Hawaii next month. After our off-season player testing, many PGA Tour pros are now playing the Motore shaft," says Pat McCoy, Fujikura's Tour Manager. "In my 15 years of working with pros, this is truly the most positive reception to a new product introduction. In fact, at the PGA Tour Q-School, with just a handful of prototype designs, our Motore 80 HB became the leading model of hybrid shaft at the event."

The Motore F1 Series shafts will be introduced in January 2009 at the PGA Show. They will be available through Fujikura's Charter Dealers across the United States and around the world beginning in February.

Fujikura' Tour leadership was highlighted by being the leading driver shaft brand at all the Tour majors including The Masters, US Open Championship, The Open Championship, PGA Championship, Kraft Nabisco Championship, McDonald's LPGA Championship, US Women's Open Championship, RICOH Women's British Open, The Senior Open Championship, U.S. Senior Open Championship, the JELD-WEN Tradition, Senior PGA Championship and the Nationwide Tour Championship.

The brand's dominant leadership position reinforces Fujikura's position as the PGA Tour's #1 Driver and Wood shaft brand for the last eight years.

Fujikura is the primary supplier to many national brand OEM's offering both proprietary and brand product shaft designs. Fujikura products also can be custom fitted through its network of over 900 Charter Dealers. To learn more about Fujikura, visit

Media Contact:
John Castle
(760) 598-6060

Kevin Donnellon
Macali Communications
(312) 560-8065