Golf News for Wednesday, November 12, 2008 | Business

PGXGolf.com offers new online golf inventory management system

GREENVILLE, N.C. -- Professional Golf Exchange, Inc. announces the launch of its new online inventory management system. For golf equipment dealers nationwide, PGXGolf.com offers an electronic sales force, working on behalf of retailers to manage their inventory levels and improve profits year-round. PGXGolf.com also gives golf industry manufacturers an easy and economical way to turn overstocked and closeout inventory into profit - while protecting product integrity and profit margins.

The goal of PGXGolf.com is twofold. First it provides an outlet to move overstock at a reasonable rate. Retailers who invest in the latest equipment have an opportunity to sell that inventory at season's end at prices much closer to retail without the liquidation pressure of current online resellers. The industry benefits because the value of equipment is maintained, so manufacturers are under less pressure to make minor updates to their product line, allowing them to invest in truly innovative product research. This recirculation of inventory keeps the prices moderated as the inventory follows the seasonal flows from north to south and back. Retailers can count on the true value of their products remaining consistent over the lifespan of the inventory. Brick and mortar stores will be able to compete with online liquidators while still providing the customer experience that keeps the golf industry strong even in tough economic times.

The second goal of PGXGolf.com is to give small retailers the same access to volume buying of manufacturer closeouts and specials as the large buyers. This means more variety at your local club pro shop, and increased profitability for small retailers.

"For our members, it means they can expand their inventory without taking up floor space," says Tony Beuter, VP of Operations for VGM Club. "When a customer wants an item that their local shop doesn't carry, instead of losing that sale, the retailer merely orders that one product from PGXGolf.com at a price competitive with the rest of the country."

And with the PGX trade-in program, small shops can keep their loyal customers coming back for new equipment when the next truly great innovations are made by their favorite brand. When customers shop around for the best trade-in deal, they can rely on PGXGolf.com to provide an accurate trade-in rate for their clubs. The consumer can then trade with confidence at their local shop, sure in the knowledge that they are receiving an honest valuation for their equipment.

The entire buying and selling process is automated. Buyers pay with a credit card and sellers receive Electronic Funds Transfers. From purchase to delivery, PGXGolf.com generates all of the necessary invoices, packing slips, and shipping labels and even sends a tracking number to the buyer. It is a 24-hour electronic sales force that understands golf and the needs of golf retailers.

PGXGolf.com is a free private network open only to its registered users. This user base is made up of manufacturers and retailers in the golf industry. PGXGolf.com serves as the hub, facilitating inventory transactions and providing accurate price guides, insuring that its members are offering the highest possible trade-in allowance.