SCOTTSDALE, Ariz. -- In 1998, GolfSwitch, Inc. was founded with the vision of transforming the golf industry. Its mission: to streamline the distribution of golf inventory through a revolutionary, electronic network of golf courses and resellers. The GolfSwitch mission hinges upon two core principles: building strong, trust-based relationships with its customers and delivering cutting-edge technology solutions that create value for its partners.
Ten years after pioneering electronic tee time reservations, these principles are still central to the GolfSwitch mission. GolfSwitch is determined to refocus on customer relationships - to earn its customers' trust each day and strengthen its partnerships with each interaction. It is in this spirit that GolfSwitch has elected to make a leadership change in the hope of better serving its customers. As of October 29, 2008, company Director Larry J. Lippon will be assuming the role of Chief Executive Officer. Doug Reichel, formerly the Director of European Sales, will return to GolfSwitch's Scottsdale headquarters to assume control of the company's day-to-day operations as President.
The GolfSwitch Corporate Staff and Sales Representatives are customer advocates, and will ensure a smooth transition for its valued customers. Each and every member of the GolfSwitch team is committed to creating a new GolfSwitch that is true to the company's founding principles: building strong, lasting relationships worthy of its technology.
About GolfSwitch, Inc.
GolfSwitch was founded in Arizona in 1998 by a team of golf, travel, and technology experts who were frustrated by the inefficiency they saw in the multi-billion dollar golf reservation business. Their vision was to create a global golf network, without software conflicts, that would increase tee times sales for golf courses while enabling profitable relationships between golf courses and resorts and buyers and sellers of tee times and golf vacations.
The foundation of the GolfSwitch network is a standardized communications platform that allows real-time access to over 40 tee sheet software programs, representing 95 of all automated golf courses in the United States and Europe. The patented GolfSwitch technology features one unified system with universal tee sheet compatibility, advanced tee time search and booking capabilities, unlimited distribution channels and comprehensive golf content from around the world.
The network also provides a browser-based booking engine called WebPro that enables any internet web site to book tee times online. Golf course, travel and sports, and newspaper web sites can use WebPro to market and sell tee time reservations to their customers, under their own brand name, 24 hours a day, 7 days a week.
GolfSwitch's marketing partners include some of the nation's top travel companies. Among them are Expedia.com, Hilton Hotels, American Express Travel, TUI Travel PLC of England, the world's largest travel agency operating in 180 countries, Spirit Airlines and several large U.S. newspaper companies. The company also provides services to major destinations such as Las Vegas, Palm Springs, and Orlando, its hometown area of Scottsdale/Phoenix, as well as Canada's British Columbia and Prince Edward Island.
For more information, contact GolfSwitch, Inc. at:
6380 E. Thomas Rd., Suite 232
Scottsdale, AZ 85251
p. 480.429.7280
f. 480.429.7283
