A marketing partnership between owners of regional golf courses and members of the Province’s tourism industry may soon result in more golfers heading north this summer

North Western Ontario has some great golfing opportunities, but is generally overlooked as a legitimate golf destination due mainly to its remote location and sometimes difficult travel options. That however, may soon change thanks to a unique marketing initiative by Thunder Bay businessman, Phil Robinson, president of GolfJets.com who is in the business of promoting private charter flights to golf destinations throughout North America. "We have specialized in this niche market for over three years now and the results have been very encouraging," says Robinson. "While golfers from all over the world use our service, our primary customer base is located in Southern Ontario, the North Central and North Eastern USA."

With an estimated 25 million golfers in the United States, the potential for developing golf related vacation opportunities is enormous. Golfers traditionally have an appreciation for the outdoors and a great percentage of these golf enthusiasts are constantly looking for new and exciting challenges. North Western Ontario is ideally positioned to cater to this huge market segment by offering a vacation product that no other region of North America can duplicate - specifically 2 or 3 days of golf with a 2 or 3 day wilderness experience. North Western Ontario may not be a world famous golf destination, but it certainly can claim title to some of the world’s most pristine wilderness areas along with world class fishing.

We believe that when you¹re not #1 in a market segment – you need to create a new segment! Our new market segment is Golf Adventures designed to cater to golfers who are looking for more than just 18 holes of golf. Our tag line is – Swing By Ontario and it allows golfers to combine 2 or 3 days of golf with 2 or three days of Wilderness Adventure. This can include anything from a 3 day fly-in fishing trip to a remote lodge or outpost, or a leisurely canoe trip down a secluded northern river. No matter which package they choose, golfers are assured of a unique trip that provides a lifetime of great memories. North Western Ontario along with industry partners are now hard promoting and packaging this concept to a world wide audience.

GolfJets.com which is providing the marketing initiative for this promotion, is made up of a network of over 85 air charter companies throughout Canada and the USA, giving us an exceptional platform from which to launch this promotion. We are currently developing marketing partnerships between Ontario’s golf course owners, Ontario’s tourism operators and our air charter network affiliates allowing us to make a significant impact on the North American golf travel markets. However, we realize that chartering a private aircraft is not a practical travel option for everyone and that is why we are making it easy for all golfers to sample this great destination, no matter if they travel by private plane, commercial airlines or their own car.

While the enthusiasm for this project runs high, Robinson cautions that building new markets is time consuming and does not expect miracles overnight. This is definitely a long term project with long term benefits. When you build to last, you require a solid foundation and our foundation is the partnerships which we establish today and requires a strong commitment from both industry and community.

Here at GolfJets.com our four P¹s to success are Partner / Promote / Perform and Profit. If we get the first three right, the entire industry will profit.