Golf News for Thursday, September 18, 2008 | Marketing

Bonterra Vineyards kickoff Greening the Greens for Ryder Cup week

Bonterra Vineyards, the Official Wine of The PGA of America and the best-selling wine made from organic grapes in the U.S.,* is helping golf courses across the country become "greener" through a partnership with Audubon International. From September 17 through the end of the PGA Season the first 100 golf courses who want to become more environmentally friendly can sign up at bonterragreensthegreens.com. Individual golfers who are interested in participating can also login to the website to take the Green Golfer Pledge.

Once enrolled, Bonterra will pay for the course's registration fee to the Audubon Cooperative Sanctuary Program (ACSP). The ACSP guides courses in environmentally friendly practices, from increasing wildlife habitat around the golf course to finding natural ways to reduce pesticide and water use.

Valhalla Golf Course, home to the 2008 Ryder Cup, is the first course to step up to join Bonterra's "Greening the Greens" effort.

"Partnering with Audubon International was a natural fit for us. Bonterra uses a lot of the same water management and habitat strategies at its vineyard that Audubon International recommends for its golf program," said Don Freytag, global brand director for Bonterra Wines. "What's good for the Earth, is good for the Earth, whether you are producing award-winning wines or playing on an award-winning golf course."

Roughly 13 percent of the nearly 16,000 golf courses in the U.S. are currently enrolled in the ACSP program which focuses on six main areas: Environmental Planning, Wildlife and Habitat Management, Chemical Use Reduction and Safety, Water Conservation, Water Quality Management, Outreach and Education.

"We're always excited to see new interest in our program and even more excited to see leaders in the industry like Valhalla step up to join," said Jessica DesLauriers, development manager for Audubon International. "We've received a great response from golf courses that are already enrolled in our program and found that benefits like increased wildlife only add to their members' golf experience."

Fast Facts on Green Golf Courses per Audubon International:
* 57 percent of Golf Digest's Top 100 Golf Courses for July 2008 are ACSP members, including seven of the top ten.
* 76 percent of golfers surveyed in 2007 by Golf Digest® say that a golf course that integrates natural habitat increases golfer enjoyment of the game.

Bonterra Vineyards:
Bonterra Wines, the Official Wines of the PGA of America, are produced in Mendocino County, California, and made with certified organic grapes. The Bonterra portfolio has several varietals including: Chardonnay, Merlot, Cabernet Sauvignon, Syrah and Viognier. Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Bonterra, Fetzer and Bolla Wines, Jack Daniel's, Canadian Mist, Southern Comfort, and Finlandia Vodka. For more information visit www.bonterra.com.

Audubon International:
Audubon International is a not-for-profit 501(c)(3) environmental education organization dedicated to providing people with the education and assistance they need to practice responsible management of land, water, wildlife, and natural resources. Since 1991, Audubon International has been working with the United States Golf Association, The PGA of America, Club Managers Association of America, and the Golf Course Superintendents Association of America to promote environmental education and stewardship in the game and on the course. Currently, over 2,300 golf courses across the United States and in two dozen countries are working with Audubon International.

* Based on Nielsen 52 week ending 5.31.08

Everything in balance. Drink responsibly. (c) 2008 Bonterra Vineyards, Mendocino CO, CA

Contact: Courtney Sandora
502.774.7443, Courtney_sandora@b-f.com