BOSTON – Oct. 26, 2004 – Fortelligent, preeminent advanced analytics provider for major marketing organizations, is proud to be a sponsor of the 2004 PGA Tour Championship presented by Coca-Cola at the East Lake Golf Club, Atlanta, Georgia, November 2-7.
According to Jay C. Hirshberg, President and CEO, "Fortelligent is taking this opportunity to help support the PGA and it's mission to provide unfaltering commitment to charity. Going outside our normal work environment, especially as the PGA wraps up its season with this outstanding $6 million Championship event, provides a unique opportunity for visibility to the business and golfing worlds."
Fortelligent provides state-of-the-art analytic and data management capabilities," Mr. Hirshberg continued. "We have designed proprietary algorithms and analytical structures for specific industry needs - created new inventions in the analytic space. Our primary focus is on blue-chip telecommunications, financial institutions, retailers and leading cataloguers, all of whom have very large customer bases.
"This is a $13 billion market in which many solutions appear to be very similar and have provided little success. Considering that Fortelligent was launched in 2001 and has weathered extremely difficult conditions for marketers, being a sponsor at the 2004 PGA Tour Championship is a unique way of celebrating and sharing our success," he said.
The Fortelligent Platform provides an extremely high level of detail about customers' previous and future behaviors. This enables organizations to immediately and demonstrably capitalize on opportunities to grow "share of wallet." An important component of this approach understands customers' profiles, how they compare to other existing customers, as well as non-customers.
Fortelligent is based in Boston, Massachusetts, with offices in Canada and France. The company is privately held, serving domestic and international clients in telecommunications, financial institutions, retailing and catalog sales. Please visit the website: www.fortelligent.com
Contacts
Fortelligent
617-960-3620
press@fortelligent.com
Or
Steven Swartz Public Relations
Steven Swartz, 978-524-9595
steven@sspr.biz
