Trend-setting performance apparel designer Ralph Dunning and his company, Dunning Golf, have retained Buffalo Communications to provide media relations and publicity services for the North American market.
Under the multi-year agreement, Buffalo will create and implement a plan to consistently place Dunning and its unique, game-enhancing apparel in national and regional golf, lifestyle and fashion media.
Dunning Golf boasts dominant category sales in Canada based on the unparalleled moisture management, durability, comfort, breathability and UV protection characteristics of its premium technical fabrics. The five-year-old company’s expanding U.S. presence is buoyed by an extensive PGA Tour staff that includes Zach Johnson, Bob Estes, John Senden, Craig Barlow, Brian Gay and Spencer Levin.
“The partnership with Buffalo Communications is an extension of a commitment to introduce our distinctive combination of performance, fit and fashion to a wider audience,” says Dunning.
“We’re proud to win the coveted Dunning Golf PR account,” says Buffalo Managing Director Rich Katz. “Ralph Dunning has created an authentic golf line with appeal to discerning players of all ages, styles and ability levels.”
Drawing from Ralph Dunning’s 15-year heritage as a top apparel designer for sports such as triathlon and cycling, all Dunning Golf pieces are engineered and manufactured to suit the physical demands of the golf swing and the unique form and physiology of the wearer.
Dunning Golf is sold at the finest pro shops and golf-specific retailers throughout North America. Priced from $50 to $190 USD, the company’s Spring 2006 men’s collection includes long and short-sleeve polos, mock necks, pull-overs, zip-necks, compression tops and bottoms, pants, shorts and outerwear in more than 400 different styles and color ways.
For more information, please visit www.dunninggolf.com or call 800.955.6528.
About Dunning Golf
Dunning Golf is the industry’s fastest growing performance apparel brand. Manufactured almost entirely in Canada to the strictest quality standards, the innovative line is made in direct consultation with Tour players.
Named “2005 Executive of the Year” by SCOREGolf magazine, company founder and principal designer Ralph Dunning is a lifelong athlete who has completed three Ironman triathlons and three marathons. He became an avid golfer after developing knee problems. Now 41, Dunning carries a single-digit handicap and takes design inspiration from his passions for sport, music and fashion.
About Buffalo Communications
Vienna, VA-based Buffalo Communications – a division of Billy Casper Golf – is a golf-lifestyle media relations, publicity and marketing-communications firm. It uses an extensive network of media contacts to publicize the places, products and services of companies and public agencies. Via Buffalo’s creation and implementation of communications programs, its clients’ brand awareness and revenues have sharply increased. More information at www.buffalocommunications.com.
MEDIA CONTACT:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com
