TORONTO (April 6, 2006) -- Element 21 Golf Company ("E21") announced today that E21's new Low Gravity Logic™ ("LGL") irons received Golfing Magazine's prestigious 2006 "Players' Choice Award" for "Most Forgiving Irons." E21 shared this award with Callaway Golf's 2006 Big Bertha Irons. In addition, the LGL irons received a second place ranking in the "Best Overall Rating" category.
Golfing Magazine's (formerly Pub Links Golfer Magazine) annual Player's Choice Awards included 23 sets of irons from 20 internationally recognized club manufacturers, including Callaway, Taylor Made, Ping, Cleveland, Mizuno, Wilson, Ben Hogan, Nike, Srixon, Adams, Tour Edge and Yonex, among others. Golfing Magazine's testing process for the Player's Choice Awards utilizes Professional Golfers' Association of America ("PGA") professionals to supervise amateur golfers who test the clubs, both on the range and over at least one round of golf. Testers are asked to rate clubs on appearance, feel, forgiveness, accuracy, distance and value using a scale of 1 to 10.
The rankings, announced in a press release from Golfing Magazine, provided the following review of E21's LGL Scandium irons: "The stainless steel, slightly off-set cast progressive heads are specially designed for use with the Eagle One scandium alloy shafts with SHOCK-BLOK™ Technology. Each club is hand assembled and frequency matched for consistent feel and performance. The scandium alloy shafts are one key factor in generating increased distance and significant improving accuracy from these clubs. With its superior strength to weight ratio versus graphite and steel shafts, and its unique metallurgical properties, scandium outperforms other current golf materials." The review quoted one of the testers as commenting: "Virtually no vibration and good distance even on mis-hits. I felt like I could hit balls for hours with these."
"We are very pleased to receive an award like this where clubs from so many leading golf manufacturers were tested," commented Mr. Bill Dey, E21's General Manager and Executive Vice President. "When we set out to design our new irons, we believed that our Eagle One shafts combined with a slightly off-set, cast progressive head would result in very forgiving clubs. This award and our #2 rating in the "Best Overall" category is certainly a testament to our designers and our products."
About Golfing Magazine:
Headquartered in Wethersfield, CT, Golfing Magazine is a national magazine that is published 6 times per year and is directed at the public, municipal, semi-private and resort-course player -- who account for 85% of US Golfers. The publication also provides nine regional editions further broken down into over 56 local editions all sharing the same national section. It's the National Magazine with a local flavor... and the only golf magazine whose target audience is the daily fee player.
About Element 21 Golf Company:
E21 holds the exclusive right to manufacture golf products using proprietary E21 Alloys. Through a sophisticated multi-technology production path E21 manufactures shafts, drivers, and other clubs with marked improvements in distance, accuracy and feel over competing products. In recent months a number of high profile golf professionals have switched to or began testing E21's Eagle One shafts. E21 Alloys are 55% lighter and offers 25% strength to weight advantage over Titanium alloys, the current standard in the golf equipment industry. The advanced dynamics of E21 Alloys and the material economics offer a performance-enhanced alternative to manufacturing driver clubs with Titanium, the largest segment of the annual 4 billion dollar golf equipment marketplace.
E21 recently announced its "Golf Shot Around the World Mission" in celebration of the 35th anniversary of Alan B. Shepard Jr.'s historic Apollo 14 Mission. Just about every single record for distance in the golf industry will be shattered this fall when an astronaut will hit a golf ball into orbit around the earth -- using an E21 golf club. It is only natural that this event takes place on the International Space Station, considering that E21 Alloys are also used on the Space Station in high strength, fatigue resistant applications.
E21 Golf -- The Evolution Is Inevitable!
Company Contacts:
Investor Relations
Element 21 Golf Company
(416) 362-2121
investors@e21golf.com
http://www.E21Golf.com
Sales
Element 21 Golf Company
888 365-2121
sales@e21golf.com
http://www.E21Golf.com
Media members interested in testing shafts or other E21 products for an
editorial review or receiving further information please contact:
The Media Group
Joe Wieczorek
joe@themediagroupinc.com
or
Bart Henyan
barthenyan@hotmail.com
(847) 956-9090
SOURCE: Element 21 Golf Co.
