Golf News for Monday, April 3, 2006 | Technology

Zelocity's increases its line of golf-improvement products

SCOTTSDALE, Ariz. (March 29, 2006) -- Zelocity has always been and will continue to be an acknowledged leader in the field of golf launch monitors with its PureLaunch™, PureFlight™ and PureContact™ models, all featuring Doppler radar.

But after recently adding three new products to its lineup, Zelocity has positioned itself as a leader in all facets of game improvement products. The addition of PureBalance™, PurePath™ and PurePutt™ has vastly broadened Zelocity's ability to help golfers lower their scores in all aspects of the game.

"Launch monitors remain our key focus, but one of our goals from the beginning was to add products that help golfers lower their scores," said Sean Smith, Zelocity Sales Director. "We now have products which focus on specific areas of one's game, from tee to green. That's exciting for us."

Here's a closer look at the Zelocity product line.

The PureBalance™ provides golfers with direct, real time feedback to assess and correct their weight balance, center of gravity and body acceleration during their golf swing. The PureBalance™ detects the most delicate movement of a golfer's weight transfer vertically and horizontally and the shift in their center of gravity. This information is then displayed on your computer for analysis and review. The PureBalance™ is easy to use, portable and integrates with leading video swing analyzers.

World-renowned teacher Dr. Jim Suttie, 2000 PGA Instructor of the Year, strongly believes in the effectiveness of PureBalance, calling it "the single most useful training tool since the development of video 20 years ago."

The PurePath™ provides golfers with critical information pertaining to face angle at impact, swing path and tempo using a unique technology. Unlike other systems, the PurePath™ does not require any overhead lighting and therefore can be easily used outdoors or indoors. The PurePath™ operates as a stand-alone unit or can seamlessly integrate with the PureLaunch™ system creating the PureLaunch Pro.

The PureLaunch Pro provides a vast array of information including club speed, ball velocity, launch angle, backspin, sidespin, face angle, swing path, tempo, power-transfer -ratio, club head acceleration, carry distance, total distance and dispersion.

The PurePutt™ provides golfers with immediate feedback on the solidness of their putting motion. A self-contained training program helps the golfer master all aspects of the putting stroke from start to finish. Metrics that are displayed include face angle, where the putter strikes the ball on the face and where in relation to the equator of the ball. PurePutt™ is an excellent tool to help you grove your stroke and compare various putters to complement your individual putting style. Best of all, unlike other putting trainers costing thousands more, nothing needs to be attached to the putter head or shaft.

The PureContact™ measures ball velocity and calculates shot distance for carry and roll. The PureContact™ provides the tour pro, avid golfer and recreational golfer a great practice aid for wedge through driver shots. Improve distance control by understanding how far you hit each club in your environment today. Practice short shots and gap your clubs. The PureContact™ is battery operated and fits in your golf bag. Optimize your practice time and lower your score with this accurate and easy to use personal ball flight monitor.

The PureFlight™ measures club head speed at impact and maximum ball velocity. It also calculates shot distance for carry and roll and power transfer ratio in percent. The PureFlight™ can be used stand alone or with an optional software package containing two software applications. The PureFlight™ Practice software provides tools to upload stored shots for tracking improvement, club gapping and conducting analysis. The PureFlight™ Club Fitting software provides club fitters with a toolset for capturing the golfer's shots real time and analyzing results for optimal golf equipment selection. The PureFlight™ product can be used to give instant accurate feedback for club fitting, distance control practice and instruction. It allows golfers to nail down exact carry yardage with each club, calibrate the yardage gaps between clubs and become more consistent in their shot making and club selection.

The PureLaunch™ incorporates the PureFlight™ measurements and calculations plus measured Launch Angle and Total Ball Spin. The PureLaunch™ computer program displays and provides for the printing of summarized graphical comparison by club tested (ball trajectory), single shot metrics and complete session statistics. This product, like the PureFlight™, is highly portable, requires no leveling, tuning, calibration and runs on either rechargeable batteries or electricity. The PureLaunch™ is ideal for fitting irons as well as woods on natural turf or mats. The unit is portable for use indoors or outdoors with internal rechargeable batteries. The PureLaunch™ integrates with numerous video teaching analysis software systems including DartFish, Interactive Frontiers (V1) and J.C. Video.

ABOUT ZELOCITY
Zelocity is best known for pioneering radar-based ball flight monitor technologies. Zelocity ball flight monitors are accurate, affordable portable and easy to use. They are used worldwide by major OEMs, instructors, club fitters, tour pros, college golf teams and avid golfers. Zelocity products have been sold in over 27 countries.

For more information, please visit, www.zelocity.com, or call 1-888-ZELOCITY (935-6249).

Media Contact:
Amy Fouts
Jamison Golf Group
407.328.0500
amy@jamisongolf.com



 
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