VISTA, CA. – Oct. 27, 2004 – La Jolla Club Golf Company has announced that it has introduced its new MB (Mid-Back) Irons. The irons will begin shipping November 1, 2004.

"The MB Irons are a combination of tradition and technology," says Paul Herber, President, La Jolla Club Golf Company. "The classic profile and traditional head shape combine with perimeter weighting for a great looking and performing club."

La Jolla Club has designed the MB Iron for players who prefer the look, feel and playability of a traditional iron, but want the forgiveness, lower center of gravity and trajectory of a perimeter weighted club. This new iron features a 431 stainless steel traditional head design with perimeter weighting to combine feel and workability with distance and forgiveness on off-center hits.

The irons are available in a set including 3-9 irons and a pitching wedge. A 2-iron and sand wedge is also available individually. Steel shafts are available in L, R and S flexes. The MSRP for the eight-club set is $299. The MSRP for the 2-iron and sand wedge is $34.99 each.

La Jolla Club Golf Company, a Vista, California-based golf equipment company, designs, manufactures and markets premium men's, juniors and ladies golf clubs, including The Knife Fairway Metal Woods, Super Flex Junior Sets, Triple Notch Junior Sets, Snoopy 1st Real Clubs, and Lady Accent golf clubs.

The Knife metal-woods feature breakthrough external-bladed technology creating unmatched stability and versatility in a variety of shot-making conditions. The Snoopy line is the top selling brand in junior golf, and features multiple product lines for different age groups. Lady Accent clubs were created just for women, and feature a lower center of gravity and improved launch angle to create the highest, straightest, and longest shots.

Golfers and retailers can find out more information about the company and its products by calling toll-free 800-468-7700 or by visiting www.lajollaclub.com.

For media inquiries, contact:
Tracy Nackel
TEN Marketing & Public Relations
760-633-1602
tnackel@cox.net