A new radio spot being released in conjunction with the Kraft Nabisco Championship next month features aging rock star Alice Cooper doing a "one-upmanship" with Annika Sorenstam.

Why are they comparing someone who is past his prime to a current superstar?

If the LPGA were trying to make themselves more current why did they pick an over the hill glam star as a comparison? I mean, when was the last time Cooper came out with a new song? He's not only living in the past off his early successes he's now more interested in playing celebrity golf than creating new music!

Okay, so both Annika Sorenstam and Alice Cooper are legends, I'll give them that point, but why not compare apples to apples?

If you want to go in the "These Girls Rock" direction aren't there any young, hot female rock stars that showcase the newer, more glamorous look of the LPGA? Wouldn't it be better to compare a threesome like Natalie Gulbis, Paula Creamer and Morgan Pressel to the Pussycat Dolls? Or to Sheryl Crow, Beyonce, Britney Spears, the list goes on...

"By comparing the record-setting play of Annika Sorenstam to the legendary on-stage career of Alice Cooper, the ad highlights the performance, passion and personality of the LPGA Tour in a very creative and engaging way," said Eric Albrecht, LPGA senior director of marketing.

Creative? Engaging? The LPGA senior director of marketing is missing the boat on this one. As a matter of fact he missed the boat on the entire concept.

"These Girls Rock" is a lame ad campaign but I guess still one step better than the PGA Tour's version, "These Guys are Good". I could have thought up that slogan in my sleep.

With all the many millions of dollars generated by both the PGA and LPGA Tours, don't you think they could tempt the agencies to come up with better ad campaigns? It's only my opinion, but I just don't get it, do you?

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