RESEARCH TRIANGLE PARK, N.C. – Oct. 23, 2004 – ChannelAdvisor Corporation, the leading provider of channel management solutions, has announced that Rock Bottom Golf, the top discount golf retailer and one of eBay's (NASDAQ: EBAY) top sellers, has chosen ChannelAdvisor's software and solutions as its infrastructure to help scale its business on eBay.

In addition, Rock Bottom Golf has chosen ChannelAdvisor Catalog Syndication as their automated solution to create and maintain datafeed connections with multiple shopping engines, content sites and portals while side-stepping the complex challenges and scalability issues.

Five years ago, Rock Bottom Golf launched on eBay as one of the first sellers specializing in sporting goods and golf equipment. Rock Bottom Golf's eBay Store has proven to be a highly effective sales channel. Rock Bottom Golf offers a wide variety of name brand golf merchandise including Callaway, Mizuno, Adams, Wilson, Taylor Made, Nike, Tommy Armour, Ogio and more. Their products on eBay can be found at http://stores.ebay.com/Rock-Bottom-Golf, or direct on their e-commerce site at www.rockbottomgolf.com.

"We are very excited about growing our eBay sales and launching our multi-channel online strategy," says Todd Rath, chief operating officer of Rock Bottom Golf. "We chose ChannelAdvisor as our partner because they are the leader in channel management solutions. Their flexible platform and ability to provide a scalable solution will meet our current and future business needs as we expand into new online channels."

ChannelAdvisor Catalog Syndication will allow Rock Bottom Golf to leverage a single integration with ChannelAdvisor into an unlimited array of traffic partners. ChannelAdvisor establishes and maintains the connections and manages the publishing of multiple complex and diverse datafeeds to a broad host of traffic partners including Shopping.com, BizRate, PriceGrabber.com and many others. The ChannelAdvisor Catalog Syndication solution frees companies of the complex technology scalability and maintenance issues while enabling them to focus on growing their business and serving customers.

"We're very excited to be working with Rock Bottom Golf to provide them with a multiple marketplace strategy allowing them to cascade product from one to many marketplaces to maximize yield," says Scot Wingo, chief executive officer and president of ChannelAdvisor.

Contacts
ChannelAdvisor Corporation
Ashley Jones, 919-465-3541;
ashleyj@channeladvisor.com