TEMPE, Ariz. -- Magique Golf today announced that it is cutting the wholesale price of its newly-introduced M1 and M2 irons by 15 percent to its resellers, allowing them to bring their profit margins on these clubs up to 40 percent. Prices were reduced from the previous cost of $47 per club for graphite-shafted irons and $42 per club for steel shafts to $39 and $35 respectively. The price reduction is effective immediately.
“With the introduction of our new M-Series irons, we have seen a dramatic increase in sales,” said Magique president Sean Sheppard. “That increase in volume has enabled us to reduce costs, and in response to demand from our resellers – club professionals around the country – for a higher margin, we are reducing our wholesale price on our M1 and M2 irons to enable them to increase their margin to 40 percent on our irons.”
The retailers’ margin on Magique irons prior to the price reduction was 25 percent. The margin on Magique’s M400 driver, Blue Steel Fairway Woods and M3 “I-Brid” rescue club is already at 40 percent and will remain at that level.
The new M1 and M2 irons introduced by Magique Golf this fall have a retail cost of $65 per club with graphite shafts and $57 per club with steel.
“We think that by working closely with our retailers, we will continue to enhance those relationships and significantly increase our business in the future,” said Sheppard. “We want to build partnerships with our resellers, and what better way do we have to prove that than to show that we’re responsive to their needs, especially when it comes to helping them enhance their bottom line.”
Sales of the M1 and M2 irons have improved dramatically because, in addition to their low cost and the technology benefits found in its new clubs, Magique’s custom fitting system also provides dramatic game improvement. The company uses a proprietary set of static and dynamic fitting criteria to help players get the best performance possible from their clubs, a process that supports the Magique philosophy that most golfers are using ill-fitted equipment.
“Our data shows that 80 percent of golfers are playing with clubs that do not suit either their skill level or their physical characteristics,” said Sheppard. “There are four primary reasons why: shafts are too stiff, kick points are too high, lofts are too strong and lie angles are too flat. Those factors, combined with the fact that most clubs on the market were designed for Tour Pros and not average players, make it tough for the weekend player to get the most from their equipment. Magique equipment avoids those pitfalls and helps people play their best.”
All Magique clubs are manufactured with the company’s trademarked Gram Matched System®. Each component of the club is matched before assembly to achieve the perfect balance of weight between shaft, grip and club head – right down to the gram, and producing a consistent “delta” – the difference in distance between each club in the set.
Magique’s Gram Matched System® and attention to detail produces a consistent flex point in each club to maximize performance at impact. GMS® translates to longer, higher shots with more control, helping average golfers play with more confidence and lower their scores.
Founded in 1986, Magique Golf has been an institution in the Arizona Golf industry for nearly 20 years. Under new ownership, the company has recently launched a complete new line of clubs, including drivers, two different sets of irons, fairway woods, wedges, a rescue club and a classic blade putter. Magique Golf is located at 8270 S. Kyrene Rd., Suite 103 Tempe, AZ 85284. The complete line of Magique clubs is available for viewing, along with a custom club fitting at the company’s web site at www.magiquegolf.com, or you can call Magique Golf at (480) 961-7507.