FAIRHAVEN, Mass. (Feb. 1, 2006) -- FootJoy, the #1 Shoe and Glove in Golf, announces today the launch of their latest television campaign featuring the FootJoy-fanatic character, SignBoy. Accompanying SignBoy in this year’s campaign are some of the top PGA Tour Professionals including Vijay Singh, Ernie Els, Davis Love III, Adam Scott, Chris DiMarco, David Toms, Luke Donald and Tim Herron. The ‘06 campaign finds SignBoy in the following scenarios: having the best day of this life during his birthday party, experiencing new job opportunities, gaining access to the player’s locker room, and even providing shuttle service after a rain delay. Matt Griesser, a Los Angeles-based actor has played the FootJoy enthusiast SignBoy character since the campaign’s initial season in 1999.
"This year’s SignBoy spots feature the right blend of humor, product and leadership in communicating our brand message to the golf consumer." said Andy Jones, Vice President of Marketing for FootJoy. "This campaign incorporates a unique strategy that has a very special connection with the avid/core player."
FootJoy will run five spots in 2006: Birthday, Starter, Steam Room, Impersonation and Getting Lost. All the spots will showcase innovative FootJoy products, PGA Tour Professionals and the loveable SignBoy. The commercials will start airing on national television at the AT&T Pebble Beach National Pro-Am the week of February 5th.
To view the new spots go to: www.footjoy.com/signboy. Visit the website, rank the commercials and enter to win FootJoy product. Starting February 1st, one winner each week for eight straight weeks will win a pair of MyJoys custom golf shoes, a SignBoy Q-Mark glove, an autographed SignBoy Shoe and a poster featuring Adam Scott, Ernie Els, Chris DiMarco, David Toms and SignBoy. No purchase necessary to enter the contest.
FootJoy®. The #1 Shoe and Glove in Golf®.
For more information:
Whitney Trimble
whitney_trimble@acushnetgolf.com
(508)979-3179
www.footjoy.com
FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world's most discerning golfers. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
