CARLSBAD, Calif. (Jan. 19, 2006) -- TaylorMade-adidas Golf Company (TMaG) has
announced that PGA Tour professional Mike Weir, a member of the TaylorMade
Tour Staff since 2001, has extended his partnership with TaylorMade through
2008 and made the switch to adidas Golf footwear.
"I've had great success using TaylorMade metalwoods and irons for the
past five years and I'm looking forward to continuing my relationship with
what I consider a terrific organization," said the 2003 Masters Champion. "I'm
also happy to be making the move to adidas Golf footwear. Like clubs, shoes
are a vital part of a golfer's equipment, and that's the reason I made the
change."
Weir will lace up the Tour 360 shoe, the most recent innovation from
adidas Golf, launched in 2005. Designed for the player who wants the very best
in all his equipment, the Tour 360 utilizes adidas Golf's unique footwear
technology and will provide Weir with tremendous stability and support.
Weir, a seven-time PGA tour winner and three-time President's Cup
participant, will be an integral part of adidas Golf's promotional campaigns
during 2006, and his image will appear on adidas Golf point-of-purchase
displays. Weir debuted the Tour 360 for the first time on the PGA Tour last
week at the 2006 Sony Open in Hawaii. He is in the field this week at Bob Hope
Chrysler Classic.
"Mike is exactly the kind of golfer we want on the TaylorMade-adidas Tour
Staff - a great player and a great person," said Chuck Presto, Vice President
of Global Sports Marketing for TMaG. "We're extremely pleased not only that
our partnership with Mike will continue, but also that it includes a new
dimension, that being his new role as spokesman for adidas Golf footwear."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf Company has led the golf industry's technological
revolution since the company was founded in 1979. TaylorMade metalwoods, irons
and putters have been used to win hundreds of professional golf tournaments
around the world. adidas Golf footwear and apparel is the choice of hundreds
of professional golfers around the world. Consumers can learn more about
TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com,
www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com and
www.rossaputters.com.
For further information: Megan Spoore, Kendal Kowaluk, NATIONAL Public
Relations, (416) 586-0180, mspoore@national.ca, kkowaluk@national.ca
