Even before Michelle Wie posted that nifty nine-over par at the Sony Open, you could almost hear some of her hype leaking away like the hot air it always was. This tournament never carried the same feel as her other recent marketing machine created "events".
There was a little less attention, a little less interest. Oh, don't get me wrong. There are still plenty of loony Wie Warriors out there, ready to talk about THE WIND, THE WIND, THE AGE, THE AGE, etc, etc...
But more and more people in the general sporting public seem to be coming to their senses. And I'm not talking about TravelGolf.com's waffle man Tim McDonald. This is average, everyday fans.
You didn't see as much excitement, or any at all, over Wie's latest grand attempt at doing something on an actual golf course. Even before she started missing three putts. Again. This cannot all be chalked up to the fact the NFL playoffs are in full gear and that the Sony was in Hawaii, a long flight for sports reporters to make (especially to file the same old story).
Yes, it's true, Wie Warriors. Michelle Wie is actually starting to bore a lot of people. That's how pitiful her no-win act is threatening to become. You can feel the change in the air, read it in your local newspaper, watch it on TV. ESPN didn't even choose to feature Wie first in their Sony intro. Instead, Stuart Appleby got the nod.
It's a good thing Wie's marketing machine had her sign that Nike contract when she did. Who knew how close they cut it? Sixteen and Michelle Wie's already becoming a bore of a sports story. And I was hoping she could keep me in blog material for years?
She might be done as an great interest by this December. All those people hoping to make a quick buck off the Winless Wonder had better move spin cycle fast. You can bet those rushed quickie biographies will be sprinted onto the bookshelves at overdrive pace now.
Is anyone going to care to read about Wie in a few years? The Michelle Wie Story, coming to the clearance rack at a Barnes & Nobles near you.
Aloha doesn't always mean hello.
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