SAN DIEGO -- The world’s leading innovator in golf grip design, Lamkin, announces the introduction of its new-for-2006 Dual Density Torsion Control grips that combine an all-new stabilizing, torque-reduction design, Lamkin’s revolutionary base layer and its patented Laser-Tac™ surface. The result: longer, straighter golf shots.

The new Lamkin Dual Density Torsion Control grip takes grip performance to an entirely new level, incorporating 20 separate, innovative stabilizing bars to reduce torque and increase club control more than any other grip on the market. In addition to the torque reduction, Lamkin’s patented Laser-Tac™ surface technology enhances traction, feel and performance in all playing conditions by means of a ‘moisture channeling’ pattern similar to those found on high-performance all-terrain tires, rather than traditional grip patterns that can actually retain moisture. Plus, the Dual Density Torsion Control grip’s softer outer layer is strategically injected around the sculpted contours of the base layer to create a seamless transition from the firmer base and to provide extreme vibration dampening. Together, the unique design and surface technology allow for consistent hand pressure throughout the swing that allows a golfer to generate more distance and accuracy.

“The Dual Density Torsion Control is more than a new grip. It’s a whole new level of performance and technology that has never been seen, nor felt, in a golf grip,” says Bob Lamkin, president and CEO of Lamkin Corporation. “The technology behind the Dual Density Torsion Control design delivers significant improvement to the overall performance and functionality of the golf club. By allowing a golfer to apply consistent hand pressure throughout the swing, the Dual Density Torsion Control grips can provide longer, straighter shots. These grips are truly revolutionary.”

Lamkin Dual Density Torsion Control grips are available in three different models with standard and oversize options. The Dual Density Torsion Control grip is a perfect fit for the majority of golfers and features an eye-catching blue surface layer with black torsion bars. The Dual Density Torsion Control Tour Series is designed for better players and features a firmer black surface layer with blue torsion bars. Both Dual Density Torsion Control grips feature a 0.580-in. core (Round) and are available as standard (52 grams) and 1/16 oversize (64 grams). The Torsion Control putter grip also has a 0.580-in. core, a blue surface layer and black base, and weighs in at 58 grams.

MSRP for Lamkin Dual Density Torsion Control grips include: $7.99 for the Dual Density Torsion Control and Dual Density Torsion Control Tour Series; and $8.99 for the Dual Density Torsion Control putter.

Lamkin has been the chosen grip supplier for nearly every major golf club manufacturer and the preferred grip of professional golfers worldwide. From the new Dual-Density Crossline to the Perma-Wrap Classic and original Crossline, every Lamkin Grip features the technical innovation and exacting performance standards that have set the industry standard for more than 80 years. For more information on Lamkin or Lamkin products, visit www.lamkingrips.com.

Media Contact::
John Meng
Meng & Associates Inc.
512.930.7100

Headquartered in San Diego, Lamkin Inc. is a world-leading designer, manufacturer and supplier of Tour-quality golf club grips, featuring greater stability, traction and comfort. Lamkin is also a proud sponsor of the Prostate Cancer Foundation and donates a percentage of every aftermarket regrip sale to fund prostate cancer research. For more information about Lamkin grips, call 800.642.7755 or visit the Lamkin web site at www.lamkingrips.com.