Play Golf America, the industry player development program launched in 2004, continued to expand in 2005, with rising numbers of participation from golfers, PGA professionals and facilities.

A record 6,000 facilities served as host sites for Play Golf America programs, more than 556,000 people participated in group lessons at these facilities and a total of 4.9 million participated in organized play.

"In 2005, we continued to build upon the momentum of Play Golf America and are pleased with the progress we've made," said Roger Warren, president of the PGA of America. "Play Golf America is becoming the recognized resource for finding a golf program to fit the needs of the consumer."

A survey of participants showed that 83 percent of those new to the game continued to play golf following their participation in a Play Golf America program. These new golfers played an average of 17 rounds during the past 12 months and spent an average of $1,661 on golf products and services. This is a significant increase over the $852 annual spending recorded in a 2004 survey of new golfers.

In addition, 98 percent of existing golfers who participated in Play Golf America programs were still playing the game one year later. These existing golfers went from playing an average of 24 rounds per year to 40 rounds in the past 12 months and spent an average of $4,024.

Highlights of the 2005 campaign include:

* 6,000 PGA and LPGA member facilities that have hosted adult/family player development programs (25 percent increase from 2004);

* Record 122,000 lessons (32 percent increase) given by nearly 7,000 PGA Professionals (38 percent increase) during PGA Free Lesson Month;

* More than 556,000 participants in group lessons at Play Golf America host sites (66 percent increase);

* Expansion of Play Golf America Days to 12 markets;

* Launch of the inaugural Women's Golf Week.

Since its inception, the Play Golf America promotional campaign has generated a combined 2.4 billion impressions on potential golfers, at a value of more than $39 million. For more, visit www.playgolfamerica.com.