JACKSONVILLE, Fla. -- Resort Clubs International, Inc. (Pink Sheets:RTCI), announced the addition of Van Mayros, one of the leading marketing and database developers in the country, to their advisory board.
RTCI is an 11 year old diversified golf marketing company that is currently developing a national golf membership program called ClubShare. This program will give a private club member access to elite golf properties throughout the country when they travel.
Dr. Mayros is the principal partner in Geneva Global, a Tampa based Customer Relations Management ("CRM") firm. Geneva Global specializes as a database marketing and consulting services provider. He has authored several books on database marketing, CRM and their integration with marketing management. In addition, he has been featured in many national and international publications as one of the leading authorities in marketing.
During his 20-year practice, Dr. Mayros has been a trusted business advisor and has provided CRM and marketing leadership to the global Fortune 500. He has been a conference speaker worldwide with over 20,000 companies in attendance.
Dr. Mayros is credited with being the principle designer of the Marketing Intelligence Laboratory of Tomorrow ("MILT"). All components of marketing, business development, customer optimization and database marketing for the next generation are included in MILT.
Bob Johnson, CEO of RTCI commented: "One of the challenges in marketing to the golf consumer is to reach buyers that have demonstrated interest in your product or service. With the help of Dr. Mayros, we will build the most dynamic golf database and related knowledge system in the United States which will let us identify our best prospective customers and reduce our marketing costs significantly."
Dr. Mayros is an avid golfer and has participated in the National Long Driving Contest. His affinity for golf was one of the factors that led him to join RTCI's Advisory Board. Dr. Mayros stated: "Nothing excites me more than seeing small emerging companies become major players in an industry, especially when I'm part of it. I've done this before and look forward to the challenge of creating the new millennium marketing model for the golf industry."
About Resort Clubs International, Inc.
Resort Clubs International, Inc., (the parent of Epic Golf Club and Private Club Alliance) based in Jacksonville, Florida, is an 11-year old golf membership company. It has existing contracts with 23 golf courses in Phoenix, Arizona, Northeast Florida and Southeast Georgia. These contracts allow RTCI members to play at "member rates" when they travel. The contracted clubs share in the RTCI membership sales to offset the value given to the member. With a unique profit sharing plan, RTCI is able to create a financial loyalty with contracted clubs. RTCI pioneered the external membership concept and is to update its offerings based on the demands of the golf courses, consumers and market conditions.
If you would like additional information about Resort Clubs International, Inc. go to our web site http://www.resortclubsintl.com. Or for additional information, email us at info@clubshare.us or call 866-844-2182.
This press release includes "safe harbor" language pursuant to the Private Securities Litigation Reform Act of 1995, as amended, indicating that certain statements about the Company's business contained in the press releases are "forward-looking" rather than "historic." The press releases contain forward-looking statements that involve risks and uncertainties concerning Resort Clubs International, Inc. expected financial performance (as described without limitation in quotations from management in the press release), as well as Resort Clubs International, Inc. strategic and operational plans. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.
Contacts
Resort Clubs International, Inc., Jacksonville
Robert Johnson, 904-260-4653
