DENVER, Colo. -- Golf clothier Sport-Haley (NASDAQ: SPOR) has entered into a joint venture with Explorer Gear USA, Inc. to manufacture and market Top-Flite-branded apparel to Wal-Mart, company officials have announced.
Sport-Haley owns a license from Callaway Golf Co. to produce Top-Flite apparel in the United States.
The first significant deliveries of this apparel are expected in early 2006. The shirts are expected to be made in China.
Explorer Gear is affiliated by ownership with Explorer Headgear, Inc., which is licensed by Callaway to manufacture and market Top-Flite apparel in Canada. Explorer has successfully sold Top-Flite apparel in Canadian Wal-Mart outlets for several years, and officials say the brand seems to resonate well with Wal-Mart's customers.
"The introduction of Top-Flite-branded apparel allows us to penetrate a sector of the golf apparel market other than the green grass market in which we primarily operate with our Ben Hogan and Sport Haley brands," said Sport-Haley CEO Donald W. Jewell. "While this initial offering will only include a limited collection of men's wear, we're excited about the potential for Top-Flite-branded apparel."
Sport-Haley designs, purchases, contracts for the manufacture of and markets women's and men's fashion golf apparel and outerwear under the Sport Haley and Ben Hogan labels.
Its fashion golf apparel collections are primarily marketed in the premium and mid-priced markets, through a network of independent sales representatives and distributors, to golf professional shops, country clubs, resorts and exclusive department stores within the United States and by certain distributors within international markets.
