LONDON, United Kingdom -- ProLink Solutions, LLC - the world's largest provider of Global Positioning Satellite ("GPS") systems for golf courses - announced it intends to vigorously defend a patent infringement lawsuit filed in London, United Kingdom, by GPS Industries against it and its overseas distributor partners Elumina Iberica SA and Elumina Iberica, Limited.
ProLink is confident its GPS systems do not infringe on any patents it does not either own or license and therefore does not believe the claims in the lawsuit have any merit.
"It is important for our course partners and prospective customers to realize this lawsuit will have no impact on ProLink's business or customers globally," said Lawrence Bain, President and CEO of ProLink Solutions and Mark Smart, Managing Director of Elumina Iberica SA, in a joint statement, noting the claim will have no effect on the companies' sales, service and, ultimately, customer satisfaction.
"We believe this is an example of a company in financial distress that is unable to compete effectively in the marketplace and is therefore using the legal system in an attempt to disrupt our financial and market success with a meritless claim," said Mr. Smart.
ProLink GPS systems have been installed at more than 700 resorts, private and public courses worldwide, more than triple the installations of all its competitors combined. ProLink customers include many world-famous courses.
Elumina Iberica is one of the fastest growing businesses in the international golf industry. With its in-house engineering, mapping and technical services, Elumina Iberica is exponentially growing installations of ProLink GPS systems at golf courses in a wide variety of countries and economic environments. The company's innovative leasing arm - Elumina Finanzia - provides courses with flexible, accessible financing to purchase golf-cart fleets custom equipped with ProLink GPS systems.
About ProLink GPS System
The ProLink GPS system boasts a superior, high-resolution, color display unit neatly affixed to each golf cart. The easy-to-read screen displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways, greens, hazards and other on-course geographical features. Better navigating the course and taking guesswork out of the game aids golfers' shot selections and, in turn, speeds pace of play. Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leaderboards.
The system helps courses streamline operations by optimizing tee-sheet yield and enhancing golf cart wear-and-tear monitoring. Courses are also better equipped to manage large tournaments and corporate outings, thus attracting additional events and incremental profits.
Through revenue generation, bottom-line savings and overall game-improvement and enjoyment features for golfers, ProLink GPS systems have become a critical marketing and management tool for private, resort and daily-fee courses.
Course operators say the reliable and robust ProLink GPS system benefits food-and-beverage sales; green and cart fees; innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships; optimal tee-sheet yield; and marketing a competitive advantage to secure more golf rounds from new and repeat players.
Courses engaging with ProLink Solutions and its distributors substantially lower expenses by not having to hire additional on-course staff or develop costly, cumbersome yardage books. Courses also add up to four rounds per day from pace-of-play improvements, and can control messages from a central computer from which clubhouse staff can issue golfers "speed-up-play" and inclement-weather notices. ProLink GPS systems also allow for quicker reaction to on-course medical emergencies.
Contacts
ProLink Solutions, LLC
by
Buffalo Communications
Richard L. Katz, 703-891-3319
rkatz@billycaspergolf.com
