PAWLEYS ISLAND, SC., – Oct. 18, 2004 – The Phil Ritson-Mel Sole Golf School at Pawleys Plantation near Myrtle Beach, S.C., has developed a strategy to provide serious improvement for all levels of golfers at the most attractive price offered in decades.

The Ritson-Sole school, one of only 12 academies to remain on Golf Magazine's prestigious "Top 25 USA Golf Schools" list since it began in 1999, entices two golfers to register together for a three-day program for only $197.50 each. From now through January 29, 2005 the already low fall/winter single rate of $395 for three days is being halved for two or more golfers signing up together. Each class is guaranteed to have four or fewer students, so plenty of personal attention is ensured.

Instruction covers all aspects of the game from tee to green at the private learning center and includes computerized video analysis with follow-up take-home tape. In addition to their highly skilled instructors and proven teaching methods, the school has also been lauded by various golf & travel magazines for its unique part of the program which focuses on the mental side of the golf game.

The school is headed by Mel Sole, a former South African PGA Tour Player, who has twice been named a "Top Teacher in North America" by Golf Magazine. Like many in the industry, Sole is interested in growing the game of golf and keeping people in the game. "Golf is a wonderful sport but can also be frustrating. If people can get serious help in mastering the required skills for well under $400 for 3 days, rather than the $1,000-$2,000 price range at other schools, I think they will stay in the game and introduce others to it."

Accommodations are available on-site in lovely fairway villas overlooking our Jack Nicklaus signature golf course. Discounted rates for golf school guests range between $81 and $94 per night, double occupancy. Packages which include daily rounds of golf and breakfast are also offered at very reasonable rates.

Launched in 1989, the Phil Ritson - Mel Sole Golf School has consistently been rated by national golf and travel magazines as one of the best golf schools in the United States.

Teaching principles were developed by Phil Ritson, former coach to Gary Player and other PGA stars, and Mel Sole, a veteran of the South African PGA Tour who has a wealth of teaching experience gained internationally.

The school caters to all golfer levels from beginner to advanced, and also specializes in working with corporate clients. Three-day programs are most popular for this golf school.

For more information on the Phil Ritson – Mel Sole Golf School contact the school at (800) 624-4653 or visit their Web site at www.ritson-sole.com

Pawleys Plantation, a 582-acre resort and golf course community in Pawleys Island, S.C., is nestled among moss-draped oaks, natural wetlands and salt marshes. Bordered on the south by a 600-acre nature preserve, Pawleys Plantation is the South Carolina Lowcountry's finest property offering visitors local catering, beautiful banquets, and an elegant 4,500 square foot ballroom. Pawleys Plantation also offers one of the Grand Strand's premier meeting facilities at its 6,500 square foot conference center.

Conveniently located near a wide variety of cultural and recreational amenities, Pawleys Plantation is approximately one hour from Charleston, S.C., a city well known for its Southern grace and charm; the historic port of Georgetown, S.C., is less than 15 minutes south on U.S. 17. More than 100 golf courses and 1,000 restaurants are in nearby Myrtle Beach.

Pawleys Plantation has been recognized as one of South Carolina's best sites for corporate retreats, private vacations and golf getaways. The nation's top golf publication, Golf Digest applauded Pawleys Plantation's "spacious and private villa accommodations, along with fine clubhouse dining and after-round relaxation in the Palmetto Pub." While Convention South, wrote about meetings on the rise at Pawleys Plantation Golf and Country Club, T&L Golf Magazine rated Pawleys Plantation among the top three places to stay for golf groups.

More information is also available online at www.PawleysPlantation.com or by calling Pawleys Plantation at 877-763-7341.