USA -- The Nike Golf marketing machine has started "Operation Michelle Wie," but Nike Golf President Bob Wood is playing his cards close to the vest in terms of when the 15-year-old phenom will make her debut in company advertising spots.

One could argue, however, that her Oct. 5 press conference, which featured Wie wearing a Swoosh-crested shirt, was the opening salvo in what likely will be an all-out blitz of marketing Wie, not only from Nike Golf, but from her other sponsor, Sony.

"We're starting to talk about some things. We don't have anything planned immediately, but I think in the next few months you'll start to see some things come out," Wood told PGA.com upon his return to Portland, Ore., from Wie's press conference in her native Hawaii. "We're excited about all the stuff we can do with her and telling her story, so to speak, as it unfolds. Obviously, long-term she's going to have a prominent role in what we do at Nike Golf."

I wouldn't be surprised to see some sort of Nike Golf TV spot during next week's LPGA Samsung World Championship, where we Wie will make her professional debut, but we'll all just have to tune it to watch for that.

Rest assured the TV networks and LPGA are counting on Wie to bring in viewers every time she tees it up anywhere in the world. And while that can be seen as a lot of pressure put on her young shoulders, Wood has no doubt Wie will be equal to the challenges fame and fortune bring.

"While it's going to be no fun sometimes, I don't think it's going to anything that's going to bother her too much," Wood said. "She's very determined; she has a lot of goals. I think if she continues down that path and continues to constantly improve ? I think that's something she can learn from Tiger."

Oh yes, Mr. Woods. Nike Golf's signing of Wie -- and the hoopla surrounding her turning professional -- certainly is reminiscent of Woods' announcement more than nine years ago. And while Wie can't have a better role model for on-course success, the success Nike Golf has had in marketing Woods provides a template for the marketing of Wie.

Don't expect it all to be the same, however, if for no other reason than Woods was at a completely different stage in his life and career when he turned professional than Wie is at now.

"Tiger had two years in college and three [U.S.] Amateur titles and was set to play the Tour full time. Things were going to start happening fairly quickly," Wood said. "With Michelle, she's a high school junior. It's a priority for her to graduate from high school.

"But I think from the standpoint of her game, she understands the game at the level she's at relative to her competition."

So let the games begin.