FAIRFAX, Va. -- Did you know that weekend and holiday sunburns are especially harmful for the skin, as the intense, sporadic exposures are more closely linked to skin cancer later in life?

This is one of the sun awareness tidbits from David Leadbetter, golf instructor to over 50 touring professionals and skin cancer advocate, posted on his new website link featuring skin cancer information and techniques to promote safe skincare in the sun.

The website, www.DavidLeadbetter.com, has a Sun Awareness section featuring skin cancer facts, prevention tips and products for protecting and enhancing the skin.

“Golf in particular is a sport that puts individuals at risk for too much sun exposure, as you’re out there five or six hours at a time,” says Leadbetter, whose father was a victim of melanoma. He strives to educate students at his 27 golf academies throughout the world to play it safe in the sun and take proper measures to prevent this disease. According to the PGA, one golfer dies from skin cancer every twelve rounds, and 75,000 golfers per year are diagnosed.

Leadbetter is promoting the “Three P’s before Putting” on his website; Protect, Prevent and Preserve the skin from the sun’s ravages. Well known for his trademark Panama hat and sunglasses, Leadbetter always promotes proper skin protection to his students. He has teamed with Mikuni American Corporation to create and promote a new sunscreen, Sundurance, which uses a revolutionary micro-barrier technology to block harmful UV rays.

Traditionally, sunscreens have used the common UV-blocking chemical OMC, octyl methoxycinnamate, which is unfortunately absorbed through the skin into the body’s systems. The new sunscreen technology uses microscopic silicate molecules to encapsulate the chemical in micro-pearls that lay on the surface of the skin, preventing exposure of the chemical to the body and eliminating irritation to the skin. The molecules are so small that they are invisible to the naked eye and cannot be felt on the skin. They stay active on the surface of the skin for 24 hours unless they are washed off, far surpassing the efficacy of virtually all other sunscreen ingredients.

The sunscreen also uses a pharmaceutical-grade titanium dioxide for superior physical blockage without whitening the skin. It is enriched with Vitamin C and Vitamin E microcapsules, which dissolve when rubbed into the skin releasing, 98% of their full potency with each use for healthy antioxidant benefits. The sunscreen lasts in its tube for a full two years, a much longer shelf-life than most topical products.

The final “P”s of Prevention and Preserving are provided by Mikuni’s Revenir and Charme Electrolyzed Water Skincare Systems. These systems are the latest innovation in preventative measures against the free radical damage that causes premature aging and that may also lead to skin cancer.

The Revenir system is the first in the world to electrolyze a Vitamin C solution, delivering powerful antioxidants to the deepest layers of the skin. Electrolyzation works by separating positive and negative ions, creating minute particles that are capable of penetrating the skin’s barrier in a fine spray mist and reaching to the deepest layers of the skin. Revenir has been clinically proven to reduce wrinkles, fine lines and lighten hyperpigmentation. Electrolyzation strengthens the antioxidant potential of Vitamin C up to eight times that of topical applications and using Vitamin C 15 to 20 minutes after sun exposure can help to reverse sun cell damage. Collagen and elastin production are stimulated at this level and free radical damage caused by the sun is neutralized.

Charme, which produces low pH acidic water, hydrates and cleanses and has been successfully used for chronic skin conditions such as psoriasis, eczema, rosacea and sunburn and has been clinically proven to effectively reduce acne vulgaris.

David Leadbetter hopes to educate the sporting community about the benefits of protecting one’s skin from the ravages of the sun, fighting premature aging and being smart about skin cancer prevention. He is enthusiastic about the new sunscreen technology and electrolyzed water systems being used in his golf academies. “These products certainly will provide individuals with what they need to take care of one aspect of their golf game – sun protection.”

For more Revenir information call 888-505-7975, email aqua@mikuni.com or visit their website at: www.RevenirBeauty.com. For more David Leadbetter information visit: www.DavidLeadbetter.com or call their Sun Awareness Hotline at 1-877-4-353-SKIN.

Jenny Hogan (JHogan@mktgsols.com)
Media Director
Marketing Solutions
10875 Main Street Suite 205
Fairfax, VA 22030-7222
Phone : 703-359-6000
Fax : 703-934-5490