MAUI, Hawaii -- To greatly enhance golfers' overall experience, the Bay, the Village and the Plantation courses at Kapalua Resort now feature the ProLink Global Positioning Satellite ("GPS") system used at many of the world's most famous golf courses.
The upscale, state-of-the-art ProLink GPS boasts a high-resolution, color monitor neatly affixed to each golf cart. It displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways and greens' hazards and contours. Better navigating the course and taking guesswork out of the game aids golfers' shot selections and, in turn, speeds pace of play at Kapalua Resort's three premier courses. Other features include ordering food and beverage at the touch of a button while on the course, as well as personal scoring and tournament leaderboards.
"ProLink GPS is a wonderful, user-friendly amenity that augments the red-carpet treatment we provide to our golfers and guests," says Marty Keiter, Vice President of Golf and Tennis Operations at Kapalua Resort. "Golfers of all skill levels benefit from having almost unlimited course information, and enjoy better pace of play and greater efficiency in ordering food and beverages."
Majestically situated on the lush island of Maui, each of Kapalua's three resort layouts provide distinctively different challenges. Designed by Arnold Palmer and Francis Duane, The Bay Course is the resort's most venerable circuit and plays to a manageable length of 6,600 yards. The Village Course - also wrought by Palmer - plays to just over 6,300 yards as it turns, rises and falls through the West Maui foothills. Home to the PGA
TOUR's season-opening Mercedes Championships, The Plantation Course is a 7,263-yard championship track designed by the award-winning architectural team of Ben Crenshaw and Bill Coore.
"ProLink is excited to have been selected by a property of Kapalua Resort's reputation and standing in the community, and to add it to our growing list of trusted partners," says Lawrence Bain, President and CEO of ProLink Solutions. "We look forward to the resort and its patrons experiencing higher sales and enhanced customer service through ProLink."
In addition to game-improvement and enjoyment features for golfers, ProLink has become a necessary marketing and management tool for courses and resorts like Kapalua to quickly realize revenue increases and bottom-line savings. The no-hassle, reliable and robust ProLink GPS system enhances and benefits: food-and-beverage sales; green and cart fees; innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships; optimal tee-sheet yield; and enables courses to market a competitive advantage to secure more golf rounds from new and repeat players.
Via ProLink's "solutions-based" approach, Kapalua Resort will be able to streamline operations, including more effective management of tournaments and outings, as well as cost savings from staff, yardage books and cart wear-and-tear efficiencies. From a central computer and two-way instant-message system, clubhouse staff can issue golfers "speed-up-play" and inclement-weather notices. ProLink's medical assistance call button gives great comfort to on-course golfers as it allows for quicker reaction
to medical emergencies.
Many courses acquire ProLink on a unique industry exclusive Pay-for-Play program that requires no upfront-investment.
For more information Kapalua Resort, visit www.kapaluamaui.com or call 800.KAPALUA. To contact the ProLink sales representative in the region, call Jeff Feldman at 661-263-7909, or ProLink Solutions national sales at 480-753-2337.
About ProLink Solutions
Based in Tempe, Arizona, ProLink Solutions is the world's largest provider of GPS services to golf courses.
ProLink's industry-leading technology and marketing richness is at more than 700 resort, private and public courses worldwide, more than triple the installations of all its competitors combined. World-famous course partners of ProLink include Valderrama Golf Club in San Roque, Spain, Dai-Takarazuka in Osaka, Japan and Kapalua Resort in Maui, Hawaii.
The world's largest golf-course management companies, including Pacific Golf Management, Meadowbrook, Kemper Sports, Evergreen Alliance Group and Billy Casper Golf feature ProLink, and the golf-industry trend shows a reported 20 courses are adding GPS to their golf-cart fleets weekly.
For more information about ProLink, visit www.goprolink.com, call 800.483.5951 or email info@goprolink.com.
