BUFFALO GROVE, Ill. -- Pellucid Corp. continues its lone golf industry crusade to quantify and understand weather’s impact on rounds demand. With almost 2 years experience in tracking weather across micro (individual courses) to macro (total US) geographies, Pellucid is helping a minority of owner/operators and lenders more accurately track a facility’s performance in generating weather-neutral rounds.

Their newest application, the Regional Weather Impact Tracking Report, provides the monthly and year-to-date variance in Golf Playable Hours (GPH) for the total US as well as 24 Pellucid-defined weather regions.

President Jim Koppenhaver summarizes the wild and arduous journey to Pellucid’s exclusive ability in the industry to track weather’s impact on GPH and Capacity Rounds (CRs), “We’ve heard the industry’s mantra for years that all golf is local and so it was only logical that we initially build the Weather Impact Analysis at individual facility level. Extending the weather tracking to regions and the total US was the logical extension of this capability to give industry stakeholders a view of the net effect of weather in the current year in addition to the performance of key regions defined by similar weather influences.”

The Regional Weather Impact Tracking Report provides monthly updates to clients answering the following key questions:

•What was the net effect of weather at the US level for the current month and year-to-date?
•How do reported rounds changes at the US level compare to weather variance?
•Which weather-defined regions are having GPH favorability/unfavorability this year and how big are the changes vs. year-ago?

To create this capability, Pellucid had to overcome several small challenges.

The first was how to divide the US into regions whose weather patterns are similar requiring incorporating maritime, latitude and mountain influences. Secondarily, the weather variance had to be weighted by the rounds demand importance of those regions (i.e. losing 10% of GPH in the Gulf Coast region does not carry the rounds impact nationally vs. losing 10% of GPH in the Western Great Lakes region during the month of August).

Pellucid will be providing more details on how they overcame these challenges in the next issue of Outside the Ropes. Interested parties can register at Pellucid’s website (www.pellucidcorp.com) to receive the Executive Summary issue at no charge or to subscribe to the newsletter for the full report and the actual numbers for the 1st half of 2005.

For more specific information on this new monthly tracking report and to receive a mock-up sample, interested parties should contact Jim Koppenhaver at jimk@pellucidcorp.com.

Koppenhaver summarizes the challenge of creating today’s capability to quantify weather impact from facility to national level, “I’ve been told repeatedly that weather is the industry’s no. 1 issue and we’ll never get our arms around it. While building these products with a very talented weather data partner has been a challenge (and we’re still only a five on a one-to-ten scale), the fact that in less than two years we’ve built a working product against a fifty-year plus industry lament is an accomplishment of which we’re proud. It’s just the latest chapter in Pellucid’s unrelenting focus on helping clients make better-informed decisions to improve their results in a tough macro golf economy. The words “it can’t be done” just aren’t in our vocabulary.”