Golf News for Thursday, September 1, 2005 | Products

Nike Golf expands athletic category in footwear

BEAVERTON, Ore. -- Nike Golf is drafting off the phenomenal success of Nike Inc.'s Shox technology in its running category by incorporating the same Shox technology in golf footwear. The introduction of the Nike Shox Golf footwear will bring to golfers the same cushioning and responsive technology that has been giving runners a superior ride. It's comfortable. It's light. It's dry. It's stable. It's mechanically cushioned.

Nike Golf's newest addition to its athletic category in footwear, Nike Shox Golf is engineered for the golfer looking for superior comfort and support while providing responsiveness, stability and durable cushioning. The innovative column and plate design of the Shox is similar to a spring. On heel impact, the column compresses and shock forces are distributed across the plate. When the columns return to their natural shape, the result is forward propulsion and an energy return that leaves the wearer's legs less fatigued over time.

The Shox system featured in Nike Golf Shox is located in the heel of the shoe and has been designed specifically for golf. It features lower and more elongated-shaped Shox columns compared to the Shox in running. This variation provides optimum stability and comfort specifically for golf.

With every footstep, the Nike Shox Golf keeps the foot dry and comfortable thanks to Nike's exclusive WaterShield Technology and a two-year limited waterproof warranty. A synthetic leather combined with lightweight mesh on the exterior ensures further comfort and reathability. It also features Nike's T@C (Traction at Contact) rubber outsole technology, engineered for maximum grip with minimum damage. For unmatched green-friendly traction,
the Shox has Scorpion Stinger Spikes and the Q-LOK fastening system, which makes changing spikes as easy as changing shoes, all in a quarter turn.

The Nike Shox Golf will be available in stores on October 1 with a suggested retail of $130.00. In addition to a two-year limited waterproof warranty, the Nike Shox Golf comes with a 45-day limited comfort warranty.

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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2005, Nike Golf's Tour Staff have accumulated six PGA Tour victories and 21 top-10 finishes. LPGA player Grace Park has
recorded two top-10 finishes on the LPGA Tour so far.

For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter.



 
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