Golf News for Thursday, August 18, 2005 | Equipment

Rifle Project X delivers a premium win at PGA Championship

TORRINGTON, Conn. — Demonstrating why Rifle is the No. 1 Stepless Steel Shaft in Golf, premium Rifle Project X shafts delivered a dramatic win at the 2005 PGA Championship at Baltusrol.

“The PGA Championship marks yet another Major win for Rifle Project X shafts, reaffirming that Rifle-branded steel shafts are truly the leader in high-performance steel technology,” says John Lauchnor, president and CEO of Royal Precision, golf’s leading manufacturer of premium steel shafts. “Today, it’s not uncommon for some steel shaft manufacturers to imitate our stepless design, but this victory is a reminder to quality-minded golfers that it’s what’s inside that counts. The patented internal ‘rifling’ that is inside every stepless Rifle shaft combines with our stepless technology to truly maximize the energy transfer to the ball while providing greater consistency and accuracy. The unmatched quality and performance of Rifle shafts, and particularly the Project X, is something in which we take great pride.”

For more than 80 years, Royal Precision has delivered premium, steel golf shafts, and the Project X is a perfect example of how superior technology breeds superior performance. Often considered the world’s most advanced steel shaft, Rifle Project X shafts incorporate four unique technologies to generate unparalleled performance and consistency. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set.

For more information on the Rifle Project X steel shafts or other Royal Precision products, call 800.811.2795 or visit www.royalprecision.com.

Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the stepless Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision also designs and produces the Precision Saber line of graphite shafts, golf’s first graphite shaft brand solely dedicated to cutting-edge launch technology. For more information on Royal Precision products, call 800-811-2795 or visit the Royal Precision web site at www.royalprecision.com.

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