FAIRHAVEN, Mass. (Aug. 9, 2005) -- Combining years of experience, innovation
and success, Titleist provides serious golfers a decided edge with its
tour-proven family of irons. Titleist expands its offerings with the
introduction of two new blended iron sets for the skilled player seeking
the ideal combination of shot control, maneuverability and playability.

The new Titleist Forged 735.CM irons offer continuity in performance and
aesthetics with a fluid transition from cavity back long irons to muscle
back short irons. Progressive blade heights, blade lengths, offset,
topline, center of gravity and moment of inertia allow each club to perform
to tour level standards for every shot that is required.

Titleist 735.CM irons are available in two different alloys - forged 410
stainless steel and chrome plated forged 1025 mild carbon steel. Forged
410 stainless steel provides a soft, solid feel with a rich, non-glare
satin finish and offers a wider range of custom options. Forged 1025 mild
carbon steel, the primary choice of tour players, provides a soft, solid
feel with a traditional bright chrome plated finish for a classic
appearance.

"Our family of high-performance forged irons has been used by the world's
best tour players, club professionals and better amateurs who can
distinguish, appreciate, and benefit from differences in feel, design and
performance," said Chris McGinley, Vice President, Golf Club Marketing,
Titleist. "Now, for the first time, we've combined the best features from
all of our forged irons - from the cavity backs through the muscle backs -
and blended them together in the new 735.CM."

Cavity Back Long Irons
Cavity back 2, 3 and 4 irons produce easy-up launch conditions for a high,
penetrating ball flight with greater playability and forgiveness.

Shallow Cavity Mid Irons
Shallow cavity mid irons deliver the ideal blend of maneuverability and
playability required to access tough pin locations.

Muscle Back Short Irons
Muscle back short irons offer skilled players precise trajectory, spin and
shot control into and around the greens.

The Titleist Forged 735.CM irons feature a modified bore-thru design that
removes non-essential mass from the hosel and repositions it directly
behind the hitting area. This creates the optimal center of gravity for
consistent launch conditions. The modified bore-thru is finished with a
lightweight polymer (chrome model) or aluminum (stainless model) pin that
dampens vibration and improves sound and feel.

Price and Availability
The new Titleist Forged 735.CM irons will begin shipping to golf shops on
August 15, 2005 and are available in both right and left hand. The
suggested retail prices for the Forged Stainless model is $112/per iron
with steel shafts and $129/per iron with graphite shafts. The 735.CM Chrome
model is $120/per iron with steel shafts and $137/per iron with graphite
shafts.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet
Company, an operating company of Fortune Brands, Inc. (NYSE - FO).
Titleist, FootJoy, Cobra and Forged 735 CM are trademarks owned or licensed
by the Acushnet Company. All other trademarks are property of their
respective owners.

To read the entire press release complete with specifications, features and
benefits, HTML graphics, downloadable high resolution images and .pdf of
735.CM iron brochure, please visit:
http://www.titleist.com/mediacenter/pressdetail.asp?id=190