WALTHAM, Mass. -- In just one year, the Etonic G>SOK golf shoe has made a big impression on golfers and retailers. The industry's first non-cleated golf shoe has experienced strong sell through at retail and has received thousands of accolades from golfers who wear the G>SOK. And now, golfers will have more fashion choices when it comes to the new line of G>SOK shoes for 2006. Etonic has added one new style for men and two new styles for women.

"When we first introduced the G>SOK, retailers really liked the non-cleated concept and the overall look of the shoe but were a little cautious with their initial order," stated Karen Pitts, Vice President Marketing - Etonic. "However, the response has been so strong from golfers that we find our retailers giving Etonic more space in their shops for G>SOK plus our entire line of high performance footwear."

The Etonic G>SOK features a lightweight traction system that is extremely comfortable and durable. The colorful Goodyear outsole has a Multi-Zone Traction System™ which combines tri-directional pyramid turf grips with lateral and longitudinal stability bars and a C.I.P. (critical impact point) for incredible traction on all types of lies. A TPU shank provides added arch support and lateral stability. The full grain leather upper combines a removable Tri-Density Poliyou™ footbed and a Cushion Suspension Insole System ™ for added cushioning and enhanced comfort and fit throughout the shoe.

In 2006, Etonic is introducing one new style G>SOK for men with two colorways and two new styles for women with three colorways. The new style for men is a solid black and solid white with a camel highlight on both. For women, Etonic has a new sporty T- style white shoe that is available with a stone accent or pink accent. Etonic will also offer a women's solid white G>SOK shoe. The new styles for both men and women will be available October 15. The suggested retail for G>SOK is $85.00.

Founded in 1876 by Charles A. Eaton, Etonic's success in footwear through the years has been driven by technological innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking. For information on Etonic call 1-866-8-ETONIC ( 386642) or log onto www.etonic.com.

Media Contact:
Jackie Beck
Etonic Public Relations
860 304 3643