Golf News for Friday, August 5, 2005 | Marketing

Hole in one = free golf glasses courtesy of Tifosi Optics

WATKINSVILLE, Ga. -- A manufacturer of technologically-advanced sunglasses wants to help golfers better endure the spotlight that comes with hitting a hole-in-one.
In what is believed to be the first ever national promotion rewarding anyone who hits a hole-in-one, starting Aug. 1, any golfer in America who hits an ace will be entitled to a free pair of Tifosi Optics golf sunglasses. The glasses will help them deflect the attention that comes with scoring an ace, golf’s most glaring achievement. There are no strings attached and no costs, just a valuable reward for the accomplishment of a lifetime.

“A hole-in-one is the ultimate accomplishment for a golfer. While a round of beers in the clubhouse and a framed scorecard is a great reward, we want to take it a step further,” says Tifosi CEO and Founder Joe Earley, whose company provides eyewear to some of the world’s premier athletes, including the Minardi F1 Racing Team and some of America’s top cyclists. “Tifosi glasses are made to help golfers see better from tee to green.”

The promotion will run through Nov. 30, 2005. Any golfer in the United States who hits a hole-in-one in this time period can get a free pair of glasses by providing a copy of their scorecard – signed by the pro at the course where the ace was hit – to Tifosi. They can do this by printing the hole-in-one redemption form off www.tifosioptics.com and faxing that form along with a signed scorecard to the Tifosi Optics headquarters. The pro signing the card will get a pair of glasses as well. Winners will get their choice from among five models. Golfers who don’t manage an ace but still want to improve their game can always visit www.tifosioptics.com to find an authorized Tifosi retailer in their area. Hole-in-ones must be achieved on a USGA rated course.



 
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