ATLANTA -- Srixon Sports, a world leader in golf ball and golf club technology, has announced an addition to its urethane performance technology family: the Srixon Z-URS. The same technology platform on which the tour winning Z-UR is based serves as the foundation for the new Z-URS. With its first win in 2005 on the PGA Tour (Tim Petrovic at the Zurich Classic of New Orleans), and two other wins world wide earlier this year, the new Z-URS has been engineered to be the longest softest golf ball that only Srixon, a pioneer in advanced golf ball technology, could create.
The Z-URS shares several proprietary Srixon technology features with the Z-UR. They both have the world's thinnest cover - made from membrane-thin, shear resistant urethane-elastomer measuring an astounding 0.02-inch thin. The same resilience enhancing proprietary bis(PentaBromophenyl) DiSulfide or PBDS is added to the core of the Z-URS for greater velocity. And the same 330 dimple pattern provides high trajectory with a penetrating ball flight for stability in all cross winds and head winds.
The main difference between the Z-URS and the Z-UR is in the core compression. The new Z-URS features a compression that is approximately 10% lower than that of the Z-UR. This gives those players who prefer it, a softer feel and sound with their irons and on the greens.
"We've now given our players and consumers a choice," said Richard Stamper, Srixon's President. "Players love the performance of the Z-UR and their results on tour this year are certainly a testament to that. But some players prefer a softer feel whereas others prefer a more solid feel. With the incredible new Z-URS, our engineers have been able to accomplish an amazing feat—engineer a ball that has a softer feel without sacrificing distance or playability. The Z-URS is constructed with the same advanced technology as the Z-UR, but now Srixon is able to cater to those golfers who truly require a golf ball that goes the distance but with more feel with each shot. It gives Srixon quite an arsenal to be able to offer a choice like this without performance compromise," added Stamper.
In addition to Tim Petrovic, golf fans will be able to see many of Srixon's tour professionals teeing up the Z-URS, including Miguel Angel Jimenez, Robert Allenby, Tom Lehman, Brian Davis, John Huston and others.
The Z-URS will be sold exclusively in on- and off-course golf shops and carries a suggested retail price of $55 per dozen.
Srixon Z-URS Specifications
Construction: 3-piece
Cover: Newly developed, high performance ultra-thin (0.02") urethane-elastomer cover
Boundary Layer: High resilient ionomer
Core: Proprietary PBDS enhanced polybutadiene
PBDS: bis(PentaBromophenyl) DiSulfide
About SRI Sports
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports. SRI Sports is the number one golf club manufacturer in the world's second largest market, Japan, and is one of the world's leading patent holders in golf ball technology. SRIXON golf balls earned 30 tournament victories on multiple professional tours around the world in 2004. For more information about SRIXON please visit www.srixon.com.
Media Contact:
Heidi Bianchi Sheehan
Media Relations
Srixon (www.srixon.com)
Golf Links to the Past, Inc. (www.golfspast.com)
201 854 6877
