SALINE, MI (July 13, 2005) - Sentient Sports provided over 2,500 New York fans with the exciting opportunity to compete in Long Drive and Closest to the Pin contests during the Champions Tour’s 2005 Commerce Bank Championship. Along with providing golf fans the opportunity for contest participation, Sentient was able to seamlessly gather significant demographic information about each of the participants to offer the contest sponsors, MBNA (Long Drive) and Bouchard Transportation (Closest to the Pin), with valuable marketing data.

Brian Kemp, Tournament Director for the Commerce Bank Championship stated, "The addition of our Family Fun Pavilion to the Commerce Bank Championship was a huge success and helped us expand our audience reach to fringe golfers and especially families. By utilizing Sentient Sports two first-class swing simulators we created a Long Drive Contest and a Closest to the Pin Contest that became the focal point of the pavilion and drove the excitement level for our spectators. Sentient’s customer service and expertise were terrific and matched our fan-friendly approach."

Sentient Sports President, Mike Olsen, declared, “We are very enthused about our working relationship with the Champions Tour, and specifically the Commerce Bank Championship. By providing such services, Sentient Sports accomplishes its objective of contributing to the growth and enjoyment of golf in traditional and non-traditional ways.”

Based in Saline, Michigan, Sentient Sports is a leading high-end technology solution provider promoting their brands and products to the golf consumer demographic and the golf trade through the use of interactive and simulation technologies. Established in 2003, Sentient Sports is currently a distributor and integrator of various golf analysis applications and technologies. In just two years, Sentient Sports has established customer relationships with many of golf’s most prominent retail chains, country clubs, industry professionals, and residential customers, as well as many Fortune 1000 companies.

EDITORIAL CONTACT:
Matt Frelich
Vice-President of Sales & Marketing
SENTIENT SPORTS
Office: (734) 944-1542; Toll Free: (866) 465-3576
email: mfrelich@sentientsports.com