PONTE VEDRA BEACH, Fla. -- Waste Management, Inc. (NYSE: WMI), the country's leading provider of waste management services, has become an official marketing sponsor of the PGA TOUR and Champions Tour through a three-year agreement.
Under terms of the agreement, Waste Management become the "Official Environmental Waste Services Provider" of both Tours and receives the opportunity to create TOUR-themed advertising and promotions, as well as develop an integrated marketing platform.
"We're extremely pleased to announce this new marketing relationship with the leading company in the waste management industry," said Tom Wade, Executive Vice President and Chief Marketing Officer for the PGA TOUR. "We are particularly impressed by Waste Management's outstanding corporate commitment to environmental protection and our shared corporate mission of improving local communities throughout the country."
Waste Management will be able to utilize TOUR assets, such as tournaments to create relationship-building programs and on-site branding opportunities at PGA TOUR events, and advertising through PGA TOUR-produced media, including television, print and online. Additionally, the TOUR will identify potential opportunities to integrate Waste Management's services into TOUR-run assets.
"Our sponsorship of the PGA TOUR is a great fit for Waste Management," said Waste Management's Senior Vice President - Sales and Marketing David Aardsma. "Not only do we expect it will benefit the Company through additional business opportunities with the tournaments and courses, we believe that the backdrop of these prestigious tournaments will provide us with the means to enhance relationships with key customers and showcase our superior service capabilities. Since the PGA TOUR is one of North America's most prestigious and well-respected sports properties, we believe our affiliation will enhance our brand's profile and image."
About Waste Management
Waste Management, Inc. is its industry's leading provider of comprehensive waste management services. Based in Houston, the Company serves residential, commercial, industrial, and municipal customers throughout North America.
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
Nearly 110 events will be contested on the three Tours in 2005, for approximately $320 million in prize money. In addition to providing competitive opportunities for its membership, TOUR events also generate significant sums of money for charity. TOUR events have raised more than $960 million for charity since 1938, the first year such records were kept.
The PGA TOUR's Web site address is www.pgatour.com.
Media Contact:
Chris Smith
PGA TOUR
904/273-3379
Heather Browne
Waste Management, Inc.
713-265-1514
